Rebirth in 1998 is also a kind of life

At this time, in an office building not far from Gangdeng Square in Bingcheng.

Li Jun poured a cup of tea for Li Ming with great enthusiasm, then pointed at the thick stack of documents on the coffee table with a bitter face: "Secretary Li, let's start!"

Li Ming looked at the nearly half-meter-thick document, first startled, then took a copy and flipped through it: "[Zhuhua] product design plan for freeze-dried fruit and vegetable snacks?"

When he saw the faintly familiar words in the plan, as well as the detailed specifications, material selection, taste, process, cost control, quality inspection standards and other parameters, Li Ming asked in surprise: "This is what that bastard sent over. Program?"

Li Jun looked at the middle-aged veteran enviously, and nodded: "These are all plans sent by Mr. Yang."

Li Ming took a breath and picked up another document.

【Zhuhua】Soybean Milk Beverage Design Scheme

【Zhuhua】Dried tofu bulk snack design scheme

【Zhuhua】Spicy snack design scheme

【Zhuhua】Infant walnut oil design scheme

[Hope] Poultry feed experiment plan

【Hope】Freshwater fish feed experiment plan

……

There are about [-] copies of this pile of documents. In addition to indicating product parameters and sample production deadlines, it also specifies its production and joint production enterprises, almost covering the enterprises that were merged some time ago.

Putting down the last document, Li Ming looked at Li Jun with pity in his eyes.

Having had cooperation experience with Yang Zhu, he naturally knows how demanding that bastard is on the development of new products. Not to mention, the four standards of quality of that bastard alone are enough for those companies that have just merged in. That's right, and as the general manager, Li Jun, if he fails to meet the standard, or exceeds the time limit given by that bastard, he will be punished.

The so-called four standards of food products refer to "national standard" (gbgbt), "industry standard" (wst), "local standard" (db), and "enterprise standard" (q).

Among them, "t" means recommended, so generally speaking, the same as the national standard, with the word gbt will be better than only the word gb.

If you are not familiar with it at first glance, you will think that the national standard is the highest requirement, as long as it has the words "gbgbt", the quality is definitely good.

Ok……

In fact, due to China's special national conditions, there are too many idiots in the country that cannot be supported, so after so many years, the national standard is often the minimum implementation standard-in order to allow enterprises to survive, the country has repeatedly implemented Lowering the standard is a disgrace to Huaxia Enterprises!

Therefore, enterprises with a certain pursuit of quality tend to pay more attention to "industry standards". Compared with the safety that national standards value, industry standards focus on quality.

However, if we want to talk about the real strictness, it is actually the "enterprise standard" implemented by some leading enterprises, or enterprises that have strict requirements on themselves after meeting the national standards.

For example, the milk industry that has been complained about by later generations, for pure milk, one of the national standards is that the protein content is not less than 2.8g100g (the original is 2.95g100g). For international ambitions, we will set our corporate standards at 4g100g, which is 13 times higher than the national standard.

Unfortunately, in these plans of Yang Zhu, all of them have set corporate standards that are obviously higher than those of the peers; therefore, these new product development tasks are really not an easy job.

………………

Seeing Li Ming's gloating expression, Li Jun's eyes twitched, and then he said lightly: "Secretary Li, I almost forgot to tell you, Mr. Yang has ordered me to be in charge of the new products of the [Zhuhua] brand, but [Hope] 】The brand's new product... I have to trouble you."

Li Ming jumped up immediately: "Are you kidding me? I'm just a secretary. Why do you leave the company's management to me?"

Li Jun chuckled: "Secretary Li, you don't really think that Mr. Yang asked you to join the new company by name just to watch you have fun, right?"

Li Ming snorted, that bastard has a bad personality, who knows if he asked him to come here to get revenge on him for drinking him?

Li Jun pursed his lips: "Mr. Yang warned me before signing the agreement; I hope that in the agricultural technology company, in name, I am the general manager with exclusive management rights, and you are just a supportive secretary; "

"But actually... this plate is for you!"

"In other words, the future general manager of the company is you!"

"And for the past two or three years, my real duty is to support you!"

Li Ming opened his mouth in a big O-shape, with an unbelievable expression on his face.

He knew about Yang Zhu's ambition to get involved in the soybean industry more than two months ago, and he naturally knew how much energy and financial resources Yang Zhu planned to invest in this area; in addition, the establishment of this company was a joint venture between the National Development and Reform Commission and the State-owned Assets Supervision and Administration Commission. Promoted;

Therefore, even though the nominal subsidiary of the Hope Group has just been established and the fixed assets are actually not too much, he is not stupid, and naturally knows that this company will become a giant in a short time.

The reason why he was a little unhappy during this time was only because he was in the position of the secretary - he was engaged in the market, and he was not used to suddenly changing careers to become a big housekeeper, not to mention that according to the content of the agreement, the secretary was still A big housekeeper with little real power?

But now Li Jun suddenly told himself that the position of general manager was actually a preparation for him, how could he not be surprised?

but……

"If it's you, Old Li, I'll throw money in immediately without saying a word!"

Li Jun suddenly remembered what that bastard said at the last barbecue, but for some reason, he suddenly believed Li Jun's words - that bastard had a weird personality, and sometimes he was very emotional; He also won't leave Lin Xiong, deliberately made such a big circle, and maybe asks him to come over.

Thinking of the situation that his old leader was devastated because no one was available, Li Ming was furious;

But thinking that the bastard spent so much money and energy, in the final analysis, it was for his own good; for some reason, his heart felt warm and tight.

For a moment, Li Ming was so stunned, sitting there like a puppet, unable to see sadness or joy for a while.

Seeing Li Ming's appearance, Li Jun passed a cigarette over with a complicated expression, and then said: "You know, I have spent a lot of effort to get the position of general manager myself."

Li Ming was taken aback, not knowing why he suddenly mentioned this, and looked at Li Jun with some doubts: "Aren't you the vice president of Zhutou International Trade before? You are also one of the company's shareholders, how could you beg yourself to become The general manager of a small agricultural company?"

It is no wonder that Li Ming is puzzled, holding the two powerful weapons of the underground network of the small circle gang and the [Zhuhua] brand; the business expansion speed of Zhutou International Trade in the past two years can be called crazy.

So far, the foreign trade business area of ​​Zhutou International Trade has radiated 37 countries and regions, with an annual trade volume of more than 20 billion US dollars, and millions of people directly or indirectly rely on Zhutou's business list to make a living. It can be called a giant of domestic and foreign trade enterprises. , except for a few central enterprises that can stabilize their trade volume by relying on bulk commodities, the rest of the enterprises are not at the same level as Zhutou International Trade;

As one of the top leaders of Zhutou International Trade, Li Jun is so important that no matter where he goes, he is qualified to be regarded as a guest by the governor of a province; therefore, Li Ming can't imagine why he would take the initiative to invite Ying to come to such a family. As the general manager of a small subsidiary—he knew in his heart that no matter how much he hoped to grow the agricultural technology company, he would never be able to compare with the behemoth Zhutou International Trade for a long time.

And listening to the other party, it took a lot of effort to ask that bastard for it - he thought it was Yang Zhu who forced Li Jun to come over.

Li Jun looked at the incredible Li Ming, and smiled wryly: "You may not know, Mr. Yang has never liked me very much; I have offered to ask for many projects before, but he refused without hesitation. Leave the matter to Xiao Lu and Xiao Tan."

"It's ridiculous to say that I, Li Jun, have been in shopping malls for more than 20 years. I boast that my ability to handle affairs is not bad, and I have countless friends in officialdom and business circles;"

"To put it bluntly, any company would want to confess me;"

"However, with Mr. Yang, I seem to be worthless, and I'm almost thrown into the garbage dump, out of sight and out of mind."

"As the abilities of the people under Mr. Yang gradually mature, if I don't brush up on my sense of existence... I might be kicked out!"

Only then did Li Ming understand Li Jun's intention to invite Ying, and when he was secretly shocked that the bastard had unknowingly grown to the point where even a character like Li Jun had to bow his head and show weakness, he was even more puzzled: "But I hope that the agricultural technology company is a company that needs A long-term operating company will not see any results for at least three to five years, compared to Zhutou International Trade, which has countless major projects, won’t you lose your sense of existence when you come here to be the general manager?”

Li Jun laughed loudly: "Then you are wrong. Based on what I know about Mr. Yang, I have worked on ten large-scale projects in Zhutou International Trade, and it is not as good as spending a year here!"

Li Ming was stunned: "Why is that? Although that bastard attaches great importance to this company, he is still far from reaching the point of exertion, right?"

Li Jun shook his head: "You don't understand, the reason I say that is because...you are here!"

"As long as I can have a good relationship with you, it will be better than anything I can do!"

Seeing Li Jun's blatant words, Li Ming was a little dazed.

On the one hand, he was surprised that Li Jun was so direct; on the other hand, he was surprised that his position in Yang Zhu's mind was so important.

It seems that that bastard is not an ungrateful person after all, and he is not in vain for protecting him in the past.

"And...Old Li, who told you that we hope that agricultural technology companies will wait three to five years before they can start their efforts. Isn't there a bunch of extremely important things we need to do right now?" Li Jun immediately changed his address after his feeling of repulsion was greatly reduced.

"Huh? You mean these new products?" Li Ming was a little puzzled. Whether it is Zhutou International Trade or Zhutou Trading, there will be a new round of product selection plans and self-owned brand expansion plans every year. Although there are many new products at present, but Throwing it into that huge plan, not even a single wave could splash, so how did it become an extremely important thing?

Seeing his confused appearance, Li Jun smiled and listed several new product research and design plans on the coffee table one by one, and then opened to a certain page: "Lao Li, take a closer look, what is the difference between these implementation standards?" ?”

Li Ming looked in the direction of his finger, and frowned after a while: "Except that the company's implementation standards are much stricter, there is nothing strange about the rest!"

Indeed, in those plans, the freeze-dried fruit and vegetable slices are extremely strict on energy, pesticide residues, and bacterial colonies, and the protein content, lecithin content, and bacterial colonies of various soy products are also higher than the GB implementation standards It has reached at least two levels; other than that, no other abnormalities can be seen at once.

Seeing Li Ming's bewildered look, Li Jun exclaimed in his heart how unfair God was, but he didn't dare to show any contempt in his eyes, and began to explain patiently: "You must be able to tell from the brand name, Old Li, , the [Zhuhua] brand is specifically aimed at c-end consumers, while the [Hope] brand is specifically aimed at b-end enterprises, isn't it?"

Li Ming nodded, and said to himself that I am not a fool, so why do you need to say that?

Li Jun continued: "Huaxia is about to join the WTO. Therefore, the [Zhuhua] brand will definitely not only focus on overseas markets, but will start to take into account the domestic market. I must say this first."

Li Ming nodded again, this is not just him, many domestic companies also have this kind of speculation.

Li Jun pondered for a while: "Based on your personal relationship with Mr. Yang, there must be some things he won't hide from you; naturally, he knows that in Mr. Yang's strategic map, the platform of Zhutou Commerce's Workers' Home is his foundation. And the many trade lines of Zhutou International Trade, and even the brand [Zhuhua] are just his [mouthpiece] and pawns."

"Therefore, in order to meet the impact of many imitators supported by foreign capital after China's accession to the WTO, Mr. Yang must build a stronger moat to ensure the voice and dominance of the Workers' Home platform."

"And that's why President Yang wants to take advantage of the time before joining the WTO to set such strict corporate standards for these new products!"

Li Ming suddenly felt like an idiot, he understood every word Li Jun said, but he didn't understand anything together.

Li Jun looked at Li Ming's constipated expression, his face was a little stiff, took a breath, and explained in detail: "Think about it, what does a platform need to stick to customers, so as to prevent traffic from being blocked by other newcomers?" Platform sucked away?"

Li Ming thought for a while: "Cost-effective? Convenience? Consumption inertia? Back-end service?"

Li Jun's eyebrows twitched, trying to maintain a smile on his face: "It's all right, but it didn't touch on the current point."

Then while smoking, Li Jun calmed down, and then patiently explained: "If you want to simply compare the price performance ratio, with capital support, the new platform can burn a lot of money, and use huge subsidies to achieve low cost. price to attract traffic; so this is not a solid moat.”

"If you want to talk about convenience, similarly, if the capital is willing to spend subsidies on logistics and outlets, it can still reach the current level of the Home of Workers, or even better; so this is not reliable at all."

"The same is true for the back-end service. As long as you are willing to spend money, even if the service cannot reach the level of Gongyou Home for a while, but if it is matched with a sufficient profit margin, consumers will definitely not hesitate."

"As for consumption inertia... It is true that Gongyou Home has a very good reputation and is able to stick to customers, but what consumers care most about on the platform is product issues. If the most essential problems cannot be solved, no matter how good the reputation is, It will also be offset by the difference in interests."

Li Ming frowned, Lao Gao: "This doesn't work, and that doesn't work, so what should I do?"

Li Jun smiled: "As I said just now, consumers are most concerned about the product on the platform, so Mr. Yang's plan is to make a fuss about the product!"

After finishing speaking, without waiting for Li Ming to continue to ask questions, he continued on his own: "You must know the quality of our domestic market products;"

"In fact, the biggest pain point for our domestic consumers when shopping is...the lack of security!"

"No sense of security?" Li Ming rubbed his chin thoughtfully.

Li Jun shook the soot lightly: "Yes! There is no sense of security, from product premium to quality, safety, after-sales, etc., there is no sense of security—whether it is online or offline!"

"Mr. Yang has spent nearly two years, through supply chain management, service management, brand public relations and other means, to accumulate enough platform reputation, and to solve some of the safety anxiety of consumers; but... this is still not enough!"

"With the further popularization of private computers in China, the business of Gongyou Home has also ushered in a new round of rapid expansion; it is conceivable that in the future, more and more people will buy goods on private computers instead of crowding in services. This means that in a few years, the e-commerce platform of Gongyouzhi will need to influx several times, or even dozens of times, of products!"

"As I said just now, the core requirement of a consumer for an e-commerce platform is the product, and the quality of the product directly determines whether he can feel safe."

"And once the products on the Workers' Home platform increase to a certain level, the original manual rating and product selection methods of Zhutou Trading will definitely not be able to meet the needs—unless they expand their personnel by more than ten times in this area, but this manifestly unrealistic;”

"The shortage of relevant personnel brings consequences. I think you understand, Lao Li. They are now rated and inspected on a monthly basis. Once there is a manpower gap, the hole will only get bigger and bigger, and the frequency of product quality problems will also increase. More and more... Wait until another year or two, when the product quality incidents of Gongyou's House have accumulated to a certain number, how much goodwill do you think they will retain?"

"Without enough goodwill as the adhesive, the capital only needs to use the method of burning money. Do you think the Home of Workers can withstand the attack of wolves?"

"What's more, some products such as baby milk powder and food for pregnant women have appeared on the platform of Gongyouzhijia. It will also hurt your vitality!"

In any country, involving children and pregnant women is a major event. Li Ming imagined the picture in his mind, and couldn't help but feel horrified: "Then what should we do?"

Li Jun smiled confidently, and then tapped on the plan on the coffee table: "So this is the meaning of these companies' implementation of standards."

Li Ming finally understood: "It means that this batch of new products is for [proofing]?"

Li Jun nodded: "That's right, it's the same as enterprise management. When you first start, you rely on people to manage people, but when you reach a certain scale, you have to rely on systems to manage people—in fact, the quality control operation of the platform is the same."

"After this quality standard batch of new products that are benchmarked against the international level is developed, if I don't expect it, Mr. Yang will definitely formulate a series of high-to-low levels according to the actual production difficulty and the strength of domestic enterprises in various industries. Platform Entry Standard];”

"At that time, if you want to enter the Workers' Home platform, the products must meet the relevant entry standards set by Zhutou Trading according to the industry attributes; otherwise, I will trouble you to find your own way out."

"With these entry standards as the entry threshold for the platform, as long as the Quality Supervision Bureau does not make any mistakes, the probability of quality problems in the products sold on the Gongyouzhijia platform can definitely be reduced to a low level that cannot be lowered."

"At that time, the Workers' Home, which has solved the hidden dangers of product quality, can truly bring consumers a sense of security, further accumulate goodwill and consumers' mental viscosity, and thus be completely free from the challenges of competitors;"

"As for the future... If I'm right, Mr. Yang will definitely focus on traffic, close down those companies step by step and upgrade their products, so as to increase the width of the moat of Gongyou Home by building an ecological chain of high-quality products!"

Li Ming, who was a little dizzy, swallowed his saliva, and looked at Li Jun quite differently.

Yaya, let alone someone who can become the vice president of Zhutou International Trade Co., Ltd., who can deduce so many things through a dozen new product design proposals, it really is not something ordinary people can do.

"Well, I have a question." Li Ming raised his hand to ask the question like a primary school student, and he didn't feel that there was anything wrong with it.

Li Jun was sensitive to the difference in this guy's attitude towards him, and he was overjoyed, with a brighter smile on his face: "Old Li, if you have any questions, you may wish to speak up, and we can discuss them."

Li Ming thought for a while: "Although this idea is very good, how to implement it?"

"You know, the Home of Workers is not an administrative agency, it's just a platform after all, it's a super channel at best;"

"I have done new product research and development, and I know that every time the implementation standard is raised, the cost of manpower, equipment, technology patents, etc. that the company needs to pay will increase a lot;"

"Now there are so many products and businesses on Gongyou's Home, what if they are unwilling to spend a large amount of upgrade fees for nothing, and unite to resist?"

This is not because Li Ming is worrying about the sky. In this era of rampant wild beasts, business owners are not fuel-efficient. In the name of the "Anti-Overlord Clause", there were two large-scale connections and protests, and once the news media reported it, it would be embarrassing for Zhutou Trading-even if a government department came to adjust it.

Li Jun just smiled slightly when he heard the words: "I heard that when Mr. Yang was in the soda factory, he was very good at dealing with those barbecue stall owners who hugged each other?"

Hearing this, Li Ming slapped his forehead fiercely, how could he forget about this?

You can't come to the hard ones, but you can come to the soft ones!

Gongyou Home has a push mechanism, so you can get some merchants who are willing to cooperate first, and then together with these dozens of new products, through traffic focus and support, you can quickly increase sales;

The so-called benefits are intoxicating. After the bright sales data comes out, the Home of Workers will gradually roll out its own implementation standards by industry by raising the traffic support conditions. It must be negotiating with the second batch of merchants and the third batch of merchants When it is time, the other party's resistance will be much weaker;

In this way, through the method of making progress, at most one year, the new standards of casting investment and trading will be widely accepted. At that time, there will be a one-size-fits-all approach that uses the new implementation standards as the basis for the entry platform threshold. It is estimated that there are not many companies. would object.

Seeing that Li Ming understood, Li Jun showed a satisfied expression on his face:

"The reason why we say that the sample work of these new products in our hands is extremely important is because this implementation standard is extremely important to Mr. Yang;"

"You know, if the Home of Workers wants to maintain the absolute dominance of its domestic counterparts, it must use its strong sales capabilities to formulate industry and even industry standards to gain the right to speak!"

"And this high-demand production execution standard is the first ring."

"The so-called first shot is the most important. Now, Lao Li, you can understand how heavy the burden is on you."

Li Ming bared his teeth with some toothache, and nodded slowly.

Countering enterprises and even industries through sales force?

That bastard is ambitious enough!

"By the way, I can't figure out one thing. All the products produced for Mao's [Hope] brand are feed and the like?" Soy milk products to yourself?

Li Junyu said earnestly: "Old Li, do you know that the strategic value of these feeds is even higher than the new production implementation standards brought out by Mr. Yang?"

Li Ming: "Huh??"

Li Jun smiled: "Although Mr. Yang didn't say it clearly, from a little story he told me, we can see how important the feed you make is."

Li Ming looked curious: "What story did that bastard tell you?"

Li Jun pinched off the cigarette butt, then leaned back: "Mr. Yang told me that if fresh broad beans are used to feed grass carp for a month or two, its meat will become very crispy and its taste even It is better than the wild crucian carp that has been growing for more than ten years. If you can find a team to analyze the substances in it, extract it and add it to soybean feed... Hehe, you can think about it yourself" (ps: the crispy fish of later generations It is said that Anhui is the grass carp that is directly fed with fresh broad beans)

Li Ming opened his mouth again in disbelief, and instantly understood the value of it.

As a gourmet, he has naturally eaten wild crucian carp, and he will never forget the juicy and delicious meat feeling; and with the destruction of the environment and the increasing number of rich people, a hard-to-find wild crucian carp of full age can be sold At what price, he knew very well;

As long as it is fed soybean meal feed for a month or two, the price of grass carp can be lowered to the soil, and the meat quality becomes crisper than that of wild crucian carp for more than ten years?

At this moment, Li Ming seemed to see a golden cornucopia.

But he calmed down instantly: "Why haven't I heard of this? Could it be that kid who fooled you?"

Li Jun shrugged: "I don't know if it's true or not. It is said that although soybeans and soybean meal are the main ingredients, if you want to achieve the best results, you still need to explore the ingredients in it. Why don't you try it? Anyway, here you go The best time is one year, and there are plenty of opportunities to explore."

"Also, it is said that feeding chickens with a similar recipe, even if it is a broiler chicken, can make the meat have a six or seven-point local chicken flavor."

Li Ming gasped, and quickly drank a cup of tea to soothe his little heart that was about to pop out.

Obediently~!

If that bastard really didn't lie, and I really found out the best formula, this time it's a real hit~!

However, that bastard is young and likes to stay at home all day long. How did he know so many weird things?

At this time, Li Jun, who realized that Li Ming had basically let go of his resistance to him, was slightly relieved, but then he was a little upset.

I really don't know why Yang Zhu valued this simple-minded guy in front of him without much fancy;

Is it because of the semi-public and semi-private friendship at the soda factory?

hey~~

People are more mad than people!