Reborn Soft Rice King

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“Hey hey hey, at least you let me have breakfast before passing by?”

“no need.”

“No need, you are not hungry, do you want me to go hungry? 10000 If you die of hunger, are you responsible …”

“Go out to eat, I invite you!” Ye Qing quickly interrupted.

Fang Tian smiled and sat in the treasure carriage.

2 people have no common language, Fang Tian sat in the back row of the car.

Closed, Ye Qing started BMW.

At a nearby breakfast shop, 2 people walked in.

After ordering soy milk fritters and bread, Fang Tian found a place to sit down.

There are so many people in the restaurant that you have to set up a table. A black sportswear man sits next to Fang Tian, 鈥嬧€媋nd there is a notebook in front of him.

While drinking soy milk, he kept pointing his mouse at his finger.

After destroying the food in front of him, Fang Tian looked over and smiled suddenly, he was playing SoftCloud Weibo.

“You play Weibo too, it’s pretty trendy!” Fang Tian said.

The man nodded with a smile said: “This product is really easy to use, SoftCloud is really amazing!”

Fang Tian was full of pride in his heart and asked, “How many fans are there now?”

Speaking of this, the man smiled bitterly and said: “On the first day of opening, there were 300 followers, but in the past 2 days, it fell out, and now there are only 2 left.”

“There are at least two more. Don’t be too disappointed.” Fang Tian comforted.

The man said with a bitter smile: “Those 2 are my vests.”

Fang Tian is speechless.

To put it bluntly, there is no one fan. What a pity!

Some sympathy for this man, Fang Tian asked: “Why is it so miserable?”

“I don’t know.” The man said helplessly.

“Let me see.” Fang Tian pulled his notebook to his side.

After looking at the Weibo it released, Fang Tian said: “Are all your Weibo commercialized?”

“Yeah.” The man nodded and said: “Our company sells sports products, and I am responsible for product promotion.”

“Isn’t SoftCloud Weibo currently having more than 1000 and 10000 users? I plan to promote products on this platform, and the effect should be very good, but didn’t expect this to happen. It seems that promoting products in Weibo is not good! “

Without fans, what value is Weibo sent out?

“It’s completely feasible to promote products on Weibo!”

Fang Tian tone affirmed: “But your method is wrong.”

“Oh? What method?” The man asked sincerely when he felt that he could meet a very able person.

Fang Tian looked at the screen and said: “Look at your Weibo, what are you sending? All are advertisements, except for advertisements or advertisements. Who will pay attention to your Weibo, and will be cancelled immediately if you follow!”

“What can I do if I don’t sell advertisements for product promotion?” The man wondered.

“Advertisements can be there. But absolutely not.”

Fang Tian said: “All the advertisements you make are ‘hard advertisements’, or you write ‘hard texts’.”

“Hard text?”

For a moment, the man was very unfamiliar with this ranking: “very able person, what do you mean?”

Ye Qing was sitting opposite, a little impatient, looked towards Fang Tian and asked, “What else do you have to eat?”

Fang Tian waved his hand and said: “No need, pay.”

Really uncle, this Miss invites you to dinner, you Eating Soft Rice is just right? Ye Qing took out his wallet even though he was dissatisfied.

“Sir, what exactly do you do?” The man asked.

Fang Tian slapped him on the shoulder and said, “Learn with me, I will teach you how to eat Soft Rice!”

Ye Qing almost shattered his head, and my god, this guy wants to have no shame? Is Eating Soft Rice glorious? Would you like to be a professor and give a lecture at university?

Ignoring it, Ye Qing got up and went to pay.

Looking at Ye Qing’s expression, Fang Tian felt funny.

“What does” very able person “mean?” The man heard the fog.

Fang Tian looked towards the man asked: “I will ask you first, do you know what ‘Eating Soft Rice’ means?”

The man without the slightest hesitation said: “Isn’t that kind of good-for-nothing waste? Uh? Shouldn’t you let me …”

“No.”

Fang Tian interrupted: “It has another meaning in the IT world.”

“I mean let you learn how to rely on ‘writing soft text to eat’!”

“Abbreviated as Eating Soft Rice.”

“Very able person, you are talking very interesting.” The man chuckled: “Then what is” soft text “, what does it have to do with selling my products?”

Fang Tian’s eyes looked towards the laptop screen, slowly said: “I just said that an advertisement like yours is a” hard advertisement “, that is, a” hard text “. It is a kind of hard promotion. Such an advertisement is very disgusting.”

“When you see Weibo, when you see those promotional ads, everyone will cancel their attention, right? So, to promote products on the Weibo platform, you must know how to write ‘soft articles.'”

“Then what is a soft article? Simply put, that is to let fans read your article and can’t see that you are selling ads.”

“Oh?” The man’s eyes lit up, and he said, “What a deep feeling!”

Fang Tian is eating steamed buns, didn’t expect will speak soft articles with others in the restaurant.

“With the birth of the Weibo platform, a new profession has appeared, which is to post Weibo online all day. Do you like this kind of work?

“Of course I do! Is there such a profession?” The man was surprised.

“Yes. Absolutely, that’s what I said by writing ‘soft text’ to eat.” Fang Tian said with a smile.

“How to write that soft article?” The man impatient asked, pouring Fang Tian a cup of black tea.

Fang Tian took a sip of tea, said with a smile: “Soft text, it is not complicated to say, it is to sell products in a subtle way. On the surface, it seems that your blog post is not selling ads, but this unnoticeable influence Increased netizens’ awareness of the product. “

“Sell ads implicitly?” The man grabbed the keyword and said, “Can you give me an example?”

Fang Tian touch the chin thought for a while and said, “Are you doing sports product sales, right? I’ll make an analogy. You want to sell a sneaker. You can write such a Weibo …”

The man is very attentive and listens like a primary school student.

Fang Tian said: “You put on your company’s brand shoes, and then take a picture of a football field, flying up and volleying. Write a sentence under the picture,” Is this posture handsome? “

The man’s eyes shined and he shot his thigh, saying: “I understand! This Weibo does not look like an advertisement, but the attention of the fans will naturally pay attention to the pair of shoes, and the purpose of product promotion has been achieved. Now! “

“Yes, this is the soft text!” Fang Tian snapped his fingers.

“Very able person, you’re so good!” The man said with a big smile, as if he was suddenly enlightened.

Fang Tian said: “Write soft text, must pay attention to 3 points.”

“First, always put the fans in the first place, maintain them, and manage your fans. Someone is willing to follow you, and the Weibo you write is valuable.”

“Second, write more nutritious and interesting et cetera, so as to attract a lot of fans’ attention. Even if you find that you are writing soft articles, they will not be too disgusted and will not cancel the attention.”

鈥淭hird, do n鈥檛 rush to gain quick success. Although the advertisement form of soft text has obvious effects in a short time, as long as the platform like Weibo has long-term attention from fans, it will give you a sense of trust and the promotion effect will be better ! “