Reborn Entrepreneurial Giant

Europeans think that SAIC MG is a brand of European origin, so that MG sells better in Europe than in China. Similarly, Saab and even the future may have European origin in their eyes. As long as it can sell well, Qu Li will not care about them. "misunderstanding".

Comparing the sales of Geometry G9 and Tesla in the United States, basically every G9 sold can sell two model Ss. However, in Europe, due to the superposition of various factors, the sales volume of Geometry G9 exceeds that of Tesla.

Originally, the sales in Europe could be better, but the euro began to depreciate massively in the second half of last year. In the past, 1 euro was equivalent to 1.38 US dollars, and now it is equivalent to 1.1 US dollars. There is no choice but to increase the price. Even the Saab super hybrid starts at 55,000 euros. It is also 10,000 euros more expensive than the Mitsubishi Outlander’s 45,000 euros.

After the Geometry G9 was produced in Sweden, the price has now begun to drop, and the price is still above 80,000 euros. Last year, it was more than 70,000 euros. Price is one of the most important factors affecting consumers' shopping choices, so both the Nissan Leaf and Mitsubishi Outlander still have room for survival.

However, pure electric vehicles priced above 50,000 euros in the EU are basically occupied by Tesla and Geometry. The drop in oil prices has caused a decline in the sales of plug-in hybrid vehicles around the world. Saboian's super hybrid is really amazing, and its energy-saving effect is very outstanding.

Saboian is positioned as a "pure electric car without endurance anxiety", and the user experience in all aspects is very close to that of a pure electric car. Even without electric fuel, the comprehensive operating fuel consumption is about 4L, making it a "fuel-efficient car"... …

Saboian was tested in Europe, and major media gave it high praise, but there were also voices of regret. This "fuel-efficient car" was not born at the right time, which will definitely affect sales.

Therefore, we can only focus on energy conservation, emission reduction and pure electric vehicles to strengthen the advantages of this car. Super hybrid is based on geometric pure electricity, surpassing the hybrid technology of Toyota and Honda. Well, this may be controversial, but it is also a good thing, at least they put the Saab hybrid in the same position as Toyota and Honda.

This time Qu Li went to the Saab headquarters in Trollhättan, Sweden. In order to sell cars better, he followed their suggestions and implemented different brand strategies in the EU. Lantu was included in Saab channel sales, which is Qiancheng Lantu. Light chasing is called Saab Lantu light chasing in Europe, and it uses the Saab car logo SAAB.

The sales of Saabian and Lantu in Europe determine the status of the Saab team. Whether they can achieve a "semi-independent" position depends on themselves. Qu Li still gave them a chance. The US market is directly controlled by CMGE. It has recruited a team in North America and is now responsible for the sales of Geometry G9 and GF 01/03. It will not introduce Saab Eian for the time being. In addition to production capacity issues, it still wants to bring Saab The management of the brand is handed over to the European team.

Geely is just an investor in Volvo, while CMEF is the actual controller of Saab. The two are very different. What Qu Li gave can be taken back, but if Geely wants to control Volvo, it will definitely have to go through several twists and turns.

"If there is sufficient supply of power batteries, we..." Saab also wants to increase its say and intervene in power batteries.

"There is no solution to insufficient production capacity. We have considered the world's major power battery companies. Panasonic's cylindrical battery production capacity is insufficient, and LG's soft-pack batteries cannot meet our safety standards." Qu Li does not want outsiders to know his preference for Chinese suppliers.

Although the Ningde era is excellent, Honeycomb Energy is developing regardless of cost. To put it bluntly, in the early stages of industry development, as long as the direction is correct, the probability of having no money in the market economy environment is higher than that of the rich, so there is " Domestic enterprise protection policy” and “local protectionism”.

Honor surpassed Apple not because of its products but its production capacity. This is no longer the case. Limited power battery production capacity is a difficulty encountered by the entire industry around the world, and it cannot be easily solved. Unless Qu Li is willing to lower the standards, for example, domestic sales of new energy vehicles this year (2015) are close to 200,000, a year-on-year increase of 230%.

When Qu Li was in China, many people asked him about his views on the rapid development of the domestic new energy vehicle industry. What do you want him to say, to go against the country?

"First of all, this company must know how to build a car, and what electrification and intelligence are. It is almost impossible to make a good electric car by replacing oil with electricity." They listed all the electric vehicle brands and gave their own evaluation criteria: three electric vehicles are the foundation, electronic and electrical architecture, body and chassis suspension, active and passive safety, and assisted driving capabilities.

When Qiancheng Geometry's standards came out, no one questioned its accuracy, but the navy could definitely find a "suitable" angle. For example, Geometry G9 is the standard for luxury cars.

Qu Li does not comment on domestic car companies. He has been challenging the market space occupied by joint venture cars in China. There is not much competition with independent brands. Including Biradi at this time, they can hardly find the weakness of Qianchi Geometry. That is Find a way to "praise and kill".

Regardless of whether Qiancheng survives the encirclement of joint venture brands or is defeated, it will be a good thing for other independent brands. There are always people who like to impose moral factors into corporate competition and find various reasons, as if only certain companies deserve to survive. However, they never thought that what the country wants is by no means "indispensable" and "too big to fail" companies.

Qu Li is generally satisfied with the development of 5P and Saab in Europe. They have established competitive advantages and brand influence, but they have not reached the point of being specifically targeted by Europe. You must know that Chinese brands need more time to accumulate the ability to resist risks than Tesla.

The Swedish government was very enthusiastic and hoped that Qu Li would invest more. At the same time, they discussed the art form of underwater dance and the culture behind "Kun" with him.

"Since you are a believer in Taoism, why don't you use your influence to attract more people to believe in it?" Qu Li was asked at a public event in Sweden.

"Why do you want others to believe it? You can also think that the process of seeking "Tao" is a very personal way of practice. What we pursue is personal transcendence..." Qu Li originally wanted to say that practicing Taoism is not to worship gods, but to worship gods. In order to make themselves immortals, thinking that they expected to enter the "Kingdom of God" after their death, they gave up trying to explain themselves.

Musk and other Silicon Valley entrepreneurial elites are all engineers, but Qu Li, the world's richest man, is more like an "artist" and "thinker." This difference is also one of the reasons why he has widespread influence around the world: Qu Li is not a money-making machine. He is thoughtful.

It is foreseeable that more and more people will combine Qu Li's success with Taoism. After all, not everyone can understand the difference between Taoism and Taoism. This is not important. What is important is that many people will because of Qu Li. Believe in Taoism and understand "Taoism" and "Taoist culture".

From excellent products, excellent brands to excellent culture, this is the direction that Qu Li strives for in Qiancheng Geometry. One day, consumers will also see the Qiancheng Geometry brand, just like Chinese people buy BBA, Porsche, Like Ferrari and Rolls-Royce, they don't consider the performance and cost-effectiveness of the car at all...

Things in Europe are well planned, Qu Li flew to Singapore, and Qiancheng Geometry adopts different development methods in different regions. The Southeast Asian automobile market has great potential, but the entire automobile industry chain is basically occupied by Japanese brands. If a new brand wants to develop, it must In acquisitions, you can also adhere to long-termism and build your own supply chain system step by step. Qu Li wants to do this now!