Reborn Entrepreneurial Giant

Dadongzi and Xu Lei are busy with promotional activities, and Lu Qi has to arrange the IPO of Xiangyun GEM. After hesitating and preparing for more than a month, Lai Shixian finally agreed to join Xiangyun. Then Xiangyun started pre-listing financing to make final preparations for listing.

On March 31 this year, the relevant departments announced the relevant regulations on the GEM, which will be implemented from May 1. The GEM, which has been in preparation for many years, is really coming.

Xiangyun's products are mainly sports shoes, followed by high-quality basic models. It learned from Uniqlo, and the OEM manufacturers are all carefully selected. It is mainly sold through e-commerce. Domestically, it is sold on Jumei and Taobao. Overseas, it is mainly sold on Shopee. If it is to be listed, it will definitely be sold on the Amazon platform.

Last year, Xiangyun’s annual sales exceeded 1.1 billion soft sister coins, but this year’s growth rate has dropped. In the first quarter, the Shopee platform sold 30 million US dollars, and domestic online and offline sales were about 300 million, totaling about 500 million soft sister coins. This is done on the premise that the sales growth rate of sports shoes and coconut shoes has slowed down, but the sales of basic models have begun to explode.

Although the sales volume of Xiangyun is gratifying, it is not as good as compared with the 10-fold growth rate in previous years.

"This is normal. The entire sports shoe market is so big. Even if Xiangyun occupies the e-commerce channel, offline physical stores will always account for the majority..." Lai Shixian felt relieved when he saw Xiangyun's growth rate slow down. It was really beyond his understanding range, but it will be impossible to start.

"Didn't you formulate KPIs before?" Lai Shixian asked in surprise

"KPI is not as good as the natural growth rate, and setting it is a joke." Chen Danlin introduced the situation of Sun Moon Fenghua. Lai Shixian joined Jumei and concurrently served as the vice president of Sun Moon Fenghua, ranking under Chen Danlin, Tan Lijun and others.

With super high sales and ultra-low operating costs, Xiangyun’s net profit last year was about 300 million yuan, and Anta’s after-tax profit was only 900 million yuan last year, with a price-earnings ratio of about 20 times. Compared with 20 times the price-earnings ratio of Xiangyun, financing is regarded as a welfare, right?

For Xiangyun with a total share capital of 500 million, CICC, Xiangcai, Anta and other institutions purchased 30 million new shares issued by Xiangyun at a price of 12 yuan to supplement cash flow. After all, going public costs money.

When listing, Xiangyun will issue 70 million new shares, and the total share capital will increase to 600 million shares by then. Jumei will sell 80 million old shares at that time, to see if there is any investment demand for the main supply chain companies cooperated by Sun Moon Fenghua; 20 million shares will be reserved for future management as equity incentives, and some who have made outstanding contributions to Xiangyun in the past People, such as those who developed coconut shoes, including Chen Danni. Jumei will eventually hold 400 million shares, accounting for two-thirds of Xiangyun's total share capital.

Qu Li, who stayed in Yangcheng, had no time to spare from morning to night. He was so exhausted that he wanted to eat lamb kidneys and leeks to replenish energy, but he didn't know if it would be effective.

At this time, Honor Leijun finished his domestic affairs and went abroad to investigate, such as Google Android, Qualcomm, Samsung, and several major operators in the world. Zhou Shaoning left. Although not many people were taken away, he still formed a team in Shanghai. With the foundation laid in Glory, he wanted to replicate his success in Glory.

Of course, Zhou Shaoning and Honor have a restrictive agreement, such as not to damage the interests of Honor in various ways, including but not limited to spreading various "rumors" that are not conducive to the Honor brand, not poaching corners of Honor, and destroying the relationship between Honor and major supply chain companies and operators. cooperate.

Relatively speaking, it is relatively broad. Everyone has retained the last decency, and the relationship has not become stalemate. There may be opportunities for cooperation in the future.

But it does not mean that Honor does not need to maintain its relationship with Google, Qualcomm, etc. In the future, it may strive to reach a strategic cooperation agreement with Samsung, such as signing a non-discriminatory procurement policy. Honor has the right to purchase Samsung's best display panels, and guarantees that the supply will not be low. for any enterprise, including Samsung Electronics.

"We are busy here, and you are going to travel abroad?" Chen Danlin looked at Qu Li in disbelief, it was too much

"Who says it's a trip, I'm going to accompany Honor CEO Lei Jun to Google Android..." Of course Qu Li will not let Chen Danlin slander her

"It's enough for him to go by himself, what are you going to do?"

"Lei Jun's English is not good enough. Although he didn't sign a contract, among the global Android mobile phone companies, Honor and Google have the best cooperation relationship. This time they want to personally end up working with Honor to develop an Android smartphone..." Qu Li explained

"What? How can you agree to this kind of thing?" Chen Danlin is no stranger. Google's development of Android smartphones may set a benchmark for other brands, but what if it sees the huge size of the Android phone market?

"This is unavoidable. The difficulty of producing smartphones has decreased rapidly. Not to mention the same as counterfeit phones, but it is not difficult to find where to go. Moreover, Honor is going to open more product lines." Qu Li felt helpless, Explosive models of single products are not suitable for Android smartphones, and the machine sea strategy has become an inevitable choice, but mobile phone adaptation and system updates will become big problems.

After explaining some things, Qu Li set off from Yangcheng to Silicon Valley, and soon met Lei Jun, and discussed Google's request.

"HTC is fighting for this opportunity..." Lei Jun talked about the news he received

After T-mobile is no longer the only partner of Honor in the United States, the relationship between the two parties has faded a lot. HTC opened up the relationship with Andy Rubin and successfully became a supplier of T-mobile. Currently, HTC's mobile phone sales Far inferior to Honor, one step behind and one step behind, they are still reluctant to give up Microsoft. So, naturally I want to take a shortcut.

"It's enough to do our part well. Honor can't do without Google for the time being." Honor has stepped up its advertising campaign in Europe and the United States. Money is self-willed. Without Google's blessing, the popularity of HTC mobile phones in Wanwan is really not enough.

"Indeed, Google has helped us a lot overseas." Lei Jun came to the United States in advance and did a lot of research. He knew that Google's executives had repeatedly stood on the platform and promoted it. After the release of Honor G2, many people said on YouTube that this is The world's best smartphone has won multiple design awards in the United States.

"We have no production capacity. Google chose us to cooperate in making mobile phones. It is very sincere. So BYD should pay attention. Their security and confidentiality measures are far inferior to Futukang. This aspect must be strengthened, and theft and leakage must be dealt with." Qu Li knows how perverted Apple's secrecy culture is. The reason why Honor G2 released a TD Olympic version ahead of schedule is because BYD leaked secrets and had to make adjustments.

"I have already signed a security confidentiality agreement with BYD. The confidentiality agreement they signed with every employee has set stricter security protection measures to ensure that no metal can enter or leave the production area..."

"If you don't bleed, you won't have a long memory. Don't take into account our cooperative relationship with BYD. If you don't worry about too many things, I really want to set up my own factory. Only in this way can we truly master the most outstanding manufacturing capabilities. "

"It is very difficult to develop a self-developed operating system. We can only do a good job of adaptation and minor modifications. If we want to go deep into the core layer of the system, we are still powerless." Lei Jun admitted that the reality is very pessimistic. The glory that seems to be in full swing, There are too many crises hidden, and it is really not a big deal for Google to have its own brand of mobile phones.

"Have you contacted Su Zifeng?" Qu Li knew during the process of Spreadtrum's acquisition of Freescale's baseband chips that the company had a future leader, and that was Su Zifeng, who would become the head of AMD in the future.

"certainly……"