My Strength Does Not Allow Me to Low-key

Chapter 270: Big Mac sets sail

However, opening a store in a first-tier city is not a success with a single shot. If you want to make celebrity chefs bigger and stronger, and become famous, you have to go through many researches.

"Have you done a feasible report on this investment?"

"Yes, this time we went out for an inspection, and also specially found someone from the XXX consulting company to run with us, Made, these guys are really dark enough to charge, just a report on the national fast food industry. It would cost several thousand. The fee for this feasible report cost us 300,000 yuan!"

Xiao Lin and Xiao Feng complained, Xiao Feng smiled slightly, but didn't care about the cost of the three hundred thousand yuan.

There are also many well-known consulting companies in the industry. What do you rely on to survive? Isn't it such a refined research service? As long as their report has real materials, let alone 300,000, it is 500,000, Xiao Feng thinks it is worth it!

Those who really do business, especially investing in an industry now, are not like those in YY, where they can invest once the money is in place. In fact, investors have a lot of work to do before investing.

For example, it is necessary to understand the current situation of your investment in this industry, as well as the future prospects and development expectations. These domestic industry associations have specialized industry associations to do it, and an annual report is issued every year. What's more, these annual reports are bought online at a clear price. , Any one can cost seven or eight thousand, and the charges in popular industries are even more expensive, often tens of thousands to hundreds of thousands.

Moreover, the report they produce will contain very detailed data on the entire industry, and will also make estimates of future development based on the current situation of the industry.

And the feasible reports that those consulting companies give you are not made up randomly. They have dedicated personnel. According to your own characteristics, the scale of capital investment, the target customer group, the current situation of the investment industry, and future development expectations, write A feasible investment report, so that investors can have a more detailed understanding of the industry to be invested in, and have a precise positioning of their investment. The price of such a feasible report is often hundreds of thousands, and some Even millions, because they need a lot of industry data and personnel support, so the asking price is very expensive.

But as long as you have done this, if the feasible report is expected to be good, then your investment will have a probability of success that is at least half that of those no-brained investments, at least more than 50%. Even if you do not make money, most of them will not. Lose money.

Therefore, Xiao Feng attaches great importance to this aspect. He obtained a feasible report written by a professional consulting company he invited from Xiaolin. Although this consulting company is a local company, it is still very professional and very dedicated. He has learned about the famous chefs. The characteristics of manufacturing, a few profitability, and then a systematic analysis based on their investment scale, profitability, and consumption power of which cities.

This report is very detailed. First, I wrote the overview of the development of the domestic fast food industry in recent years, especially the rise of the Chinese fast food industry, standardization, and process. It is close to Western fast food, and it is becoming mature. It can be compared with Western fast food nationwide. Competing for the market is very professional.

They don’t just write it in vain, but they enumerate the fast food industry data in recent years, covering all major cities across the country, from the number of fast food restaurants to the brand, scale, and profitability. It can be seen that people follow You asked for several thousand yuan in data fees, which is really not expensive. It takes a lot of thought just to collect these data, and this data is definitely not made up.

They are all detailed data collected from the National Catering Union, local tax authorities, and other channels, and are authoritative data that has been verified by multiple parties.

Then I wrote about the characteristics of celebrity chefs, such as good taste, large portion, special taste, and different from other fast foods in the market. This emphasizes the advantages of celebrity chefs. After comparing with other fast foods, the advantages will be revealed. Up.

Then, the overview of the fast food industry, the rate of return on investment, the rate of capital turnover, the annual profit growth rate, etc., as well as the data of individual stores in these key investment cities are very detailed, which strengthens the confidence of investment customers.

After that, we will analyze the investment needs of the celebrity chefs. For example, if you invest in a store, how much will it cost? What is the future development of these places, the flow of people, how much profit is expected per day, and how many years can you return after the investment? This book, how many years can it start to make a profit.

If you follow the listing route in the future, what benefits these stores will bring you, etc., are very detailed.

After reading this, Xiao Feng basically has a spectrum of investment in these shops. Everyone has said clearly that even if the current environment is not good, shops in first-tier cities are still high-quality assets.

Especially in recent years, the state has established central cities and increased transfer payments to these cities every year. To put it bluntly, the state will set up a fixed investment in these cities every year. Coupled with policy guidance, these cities will continue to have population inflows in the future.

In this way, investing in shops at this node will be very cost-effective. Even if it does not increase in value in the future, it will at least maintain its value.

Coupled with the profitability and hematopoietic ability of the store, according to other people's analysis, the celebrity chefs made in Bencheng, not counting the self-made shabu-bake, straight to the fast food, the net profit of each store is about 10,000 yuan per day.

But if you get these cities, according to the local consumption capacity and the flow of people, the daily net profit will at least double to three times, which means that the net profit of a single store is at least about 30,000.

Eighteen stores, nine of which are in the traditional first-line store, each can guarantee a net profit of 30,000 per day, and the other new first-line stores can guarantee a net profit of about 20,000 per day per store. This is a net profit of 450,000 per day. By the end of the year, there was a net profit of more than 160 million yuan, and the cost was recovered in two years.

The remaining money is almost a net profit. When he saw this analysis, Xiao Feng felt that he could not sit still. Especially, it seemed that he was really on the right path to open a store in these cities.

Moreover, the estimated net profit in this feasible report excludes the cost of beef and the cost of seasoning. If he counts this internal account, he will be able to pay back in a year.

So this investment is worth it! What's more, people also said that after opening these stores, if they successfully attract investment across the country, it will not take long before they can apply for listing.

According to his estimated profitability, the junk market like the New Third Edition will definitely not need to go to the main board directly, and it is not impossible even to ring the bell in New York.

At that time, what you earn will not be the hard money of the restaurant, but the money of the capital market!

This feasible report was written very solidly. Just seeing their data analysis, Xiao Feng would have a basic understanding of the 18 stores he will invest in the future.

Let's do it!

"Okay, Zhou Jing, Xiaolin, you can contact the local intermediary, talk to these landlords and talk to them, and just buy all these shops."

Xiao Feng's words gave both Zhou Jing and Xiaolin a boost. After this step, their celebrity chefs will no longer be small restaurants living in a corner of Bincheng, but rather large enterprises that have begun to expand across the country.

"Also, Zhou Jing, how are our preparations for the recent investment promotion conference? How many merchants have you contacted us?"

Before going to another world last time, Xiao Feng ordered Zhou Jing to start to attract investment across the country. After all, after the Internet hype some time ago, and after the recent tourist season, the famous chef manufacturing has become a nationwide reputation. A well-known internet celebrity fast food restaurant in the range.

Affordable, unique taste, has become their label, and even has become a must-visit mecca for guests visiting Ben Thanh.

Xiao Feng felt that the time was right to start inviting investment across the country.

"Well, there have been advertisements on major TV stations, websites, and paper media in various regions. The response is good now~www.ltnovel.com~ I can receive hundreds of consultation calls every day to inquire about joining. Already There are more than 300 investors who are scheduled to attend the conference. We plan to hold the investment conference ten days from now, that is, the first of next month. Investors who attend the conference during this period are estimated to be able to There should be two to three hundred more people, more than five hundred people shouldn’t be a problem.”

Zhou Jing reported the investment promotion situation to Xiao Feng. Xiao Feng nodded. For the first time in the investment promotion, 500 customers from all over the country with investment intentions could come over, and he was very satisfied.

After all, his celebrity chef manufacturing has just started. It is not an old brand like Kaifeng cuisine and Jin Gongmen. Look at Kaifeng cuisine, there are almost three thousand stores nationwide, and there are more than two thousand Jin Gongmen. The franchise fee of each family starts at 2 million, not to mention the various decorations, advertisements, personnel training, and material distribution, not to mention the franchise fee alone, people can count the money softly.

If the celebrity chef manufacturing becomes bigger and more popular in the future, it will be necessary to open two or three thousand restaurants nationwide in the future. If possible, Xiao Feng also wants to expand the celebrity chef manufacturing overseas.

After all, we can't always let foreign fast food come to our country to make money. Let's make money from foreigners. In recent years, even Shaxian snacks have been opened to New York. Why can't his famous chef make it?

With mushroom powder and unlimited supply of beef, Xiao Feng is very confident in celebrity chefs making fast food. This is a giant that has just set sail and will surely go global in the future!

After understanding the current development of manufacturing at the beginning of the Ming Dynasty, Xiao Feng, the killer shopkeeper, can be regarded as having a deep understanding of his own company. Now that celebrity chef manufacturing is basically on the right track, he doesn't need to stare here.

Mainly, there are other things to be busy. He took out his cell phone and called the old classmate he met at the class reunion last time. He Xiaojun called out and made an appointment to meet at noon.

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