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“Pa!” A document fell heavily on the desktop, shaking everyone around the document, especially Yang Yuanqing, because this document fell in front of him.

“What’s going on?” At a daily management meeting of Lenovo, Liu Chuanzhi’s expression was green. “This is the answer sheet that your Microcomputer Business Unit has handed over to us? Sales have fallen for two consecutive months. Last month it was even worse. Sales have fallen by more than 2%, Yang Yuanqing, tell me what the hell is going on? Have you floated!”

Liu Chuanzhi’s voice almost shook the entire Conference Hall. Many people felt that their top of the head was opened with fright, especially Yang Yuanqing in the middle of the storm, whose expression was as ugly as a dead father and mother.

In fact, many people in Conference Hall were stunned by this February revenue report. At this time, Lenovo, the sales of microcomputers, that is, computers, had already accounted for most of Lenovo’s revenue.

After all, the value of a computer at the beginning of this year was more than 110000 yuan, and as long as 110000 units were sold, the turnover could reach 100000000.

Since January 90, Lenovo’s computer sales revenue report has been in a process of rising.

In January 90, Lenovo sold a total of 1 computers.

By January 91, Lenovo had sold 1 computers.

By January 92, Lenovo had sold up to 1 computers in one month

In November of 92, Peak sales reached 11 computers. This is a data that makes all Lenovo people feel extremely proud and proud, because the sales data is rising every month, which makes everyone Can see Lenovo’s glorious future.

They estimate that by the year 2000, 10000 computers will be sold every month, and Lenovo will be really invincible in the whole world.

But this growth finally ended. In December 92, when the final sales data came out, Lenovo only sold 12 computers, which was down 3500%.

However, seeing the data of this decline in sales, Lenovo was still very calm at the time. After all, the total impossible month-to-month growth is normal. It is normal to fluctuate up and down, and it is abnormal to increase every month.

Moreover, sales have only dropped by 3.4%, this can be considered an acceptable figure.

But in January, the sales data of 1 units made many people feel unsure. As a result, sales dropped by 3167% compared with the previous month.

Compared with Peak in November, sales dropped by 11%, which is a big drop.

At this time, some people have felt that the taste inside the group is a bit wrong. At that time, Lenovo’s internal changes were drastic. Ni Guangnan and Liu Chuanzhi were fighting the hottest time, so most people not at all care about the decline in sales. Maybe this is because of the two-person infighting. When the infighting is over, the sales will naturally rise.

As a result, when the dust settled in February, the sales data in February surprised everyone. Lenovo actually sold only 2 computers throughout February. Compared with the previous month, sales plummeted. 2%, this can no longer be explained by intra-group fighting.

Because Lenovo’s infighting is not the infighting of the marketing department, nor the infighting of the production department, but the infighting of R&D and management. Such infighting will have a profound impact in the long term, and even destroy the entire company fate.

However, in the short term, this kind of infighting will not have any impact. After all, Lenovo does not expect any new technology developed by the R&D department to make money.

However, Lenovo’s sales have actually dropped by 25%, which made all the seniors in the Conference Hall sweat their heads. If you can’t figure out the reason for this, which is and so on, then maybe Lenovo might just It’s going to go bankrupt.

Because with the increase in sales, Lenovo has developed rapidly, and the expenses of the entire group have also risen linearly.

In the past, because of the increase in sales, the group’s profit could still support the development of the group, but when the sales fell, the cost could not follow.

The 25% decline has reached Lenovo’s bottom line. If it falls further, sales will not be able to make up for the cost. It seems that Lenovo is waiting for a chronic death path.

“Chairman, I have figured out the specific reasons!” Yang Yuanqing’s next words made the people in the Conference Hall relaxed a bit. As long as you figure out where the problem is, everything can be remedied.

“What’s the reason?” Liu Chuanzhi frowns asked.

“It’s the Bookworm Jr. computer typing learning machine!” Yang Yuanqing took a deep breath and said his own conclusion.

“What! This is actually this thing!!!” When everyone in the Conference Hall heard that the culprit was Bookworm Jr., their faces showed incredible expressions.

They are not arrogant, nor do they look down on Bookworm Jr., in fact, after the launch of Bookworm Jr., Liu Chuanzhi ordered the group to purchase 20 Bookworm Jr. type learning machines at his own expense, and then let all the company’s senior executives try After using it for a few days, talk about your feelings and see if Bookworm Jr. will have an impact on Lenovo’s business.

These executives have indeed tried Bookworm Jr. and came to the conclusion that Bookworm Jr. is a scum. Although it is known as a computer learning machine, it is actually a sign. Being able to run some programs simply, no matter whether it is computing power or work efficiency, there is no computer 1% level.

Therefore, at that time, everyone unceremoniously issued a judgment that Bookworm Jr. is an electronic waste and will not have any impact on the computer market. Then these 20 Bookworm Jr. were put on the shelf and no one paid any attention to it.

In the eyes of these executives, junk like Bookworm Jr. is impossible to pose a threat to Lenovo anyway.

But at this moment, Yang Yuanqing’s mouth really spit out this name.

“Is this impossible? Manager Yang, you won’t just find a scapegoat!”

“That is, Bookworm Jr. of Trifling is just e-waste. How can such a thing seize the computer market!”

A voice of doubt suddenly sounded in the Conference Hall. Yang Yuanqing was calm in the face of the doubt, and cleared his throat and said, “Although it is difficult for me to believe it, but this is the case. A while ago, I and the managers of other major computer companies in China We met and exchanged information, and found that it is not just our Lenovo, including Peking University Founder, IBM and other domestic computer companies. Their sales performance has also entered a downward trajectory since November, and some companies have even declined. It’s worse than ours. For example, Peking University Founder, their sales in February fell by more than 11%, which is worse than ours. I heard that the company has already held a shareholder meeting.”

“If only one of our company has experienced a business decline, it may still be our own problem. But the performance of all domestic computer companies has declined. This is not our company’s problem, but the entire computer market!”

“However, judging from the current domestic development trend, the computer market is bound to be expanding year by year. The domestic demand for computers will increase year by year. There is no problem of a decline in the computer market, but this problem has indeed occurred!”

“So I began to carefully compare the data of the past few months. Everyone knows that our Lenovo’s business is mainly divided into two parts, one is for the needs of corporate and government office computers, and the other is for home personal computers!”

“After the chairman made the decision to fully compete for the personal computer market, we at Lenovo began business transformation throughout the year. Now the corporate and government business ratio is 40%, and the family personal computer business has accounted for 60% of the group. Up!”

“But after comparing the data I found, in fact, Lenovo’s corporate and government businesses have not at all declined, on the contrary, they have risen a lot, which is the same as the previous performance curve. However, the home PC business has experienced a straight decline. Compared with January of this year, the personal home computer business actually dropped by 2%. In January, we sold 1 personal computers, but by February, the data was only over 50!”

“So it is obvious that we can conclude that a strong competitor appeared in the home computer business and took away a large number of our home users. This is the reason why our sales have dropped significantly.”

“So from February 2th, I began to send people to conduct social and market surveys across the country, especially for some customers who had expressed interest in buying Lenovo computers, and found that although some of them finally bought Lenovo Computers, but the vast majority of people gave up buying our computers and decided to buy the Bookworm Jr. computer typing machine!”

“Most of these individual users are rather ignorant and don’t know what a real computer is. In their eyes, the Bookworm Jr. learning machine is similar to a computer and can type and play games. It only costs more than 300 yuan, and the price is much lower than the previous one. For a personal computer of 10000 yuan, they will be attracted by Bookworm Jr., that is, as it should be by rights!”

“I’m finished!” Yang Yuanqing lightly saying.

“Very good!” Liu Chuanzhi nodded, just asked “What do you think?” At this moment, Secretary knocked on the door, walked in, and whispered a few words in Liu Chuanzhi’s ear.

“What?” Liu Chuanzhi’s face changed drastically, and other people in the Conference Hall also showed curious expressions. In their eyes, Liu Chuanzhi, who has always been so mature and prudent, rarely showed such a huge change in expression. What happened?

“Everyone, didn’t expect that Cao Cao Cao Cao will be there!” Liu Chuanzhi couldn’t help laughing, and then said, “Just now my Secretary told me that he is also the founder of Bookworm Jr. computer type learning machine, Great-Thousand Group Mr. Jia Yapeng, Chairman of the Board of Directors, accompanied our Chief Engineer Ni to visit Lenovo!”

“…” Everyone present showed an expression of seeing a ghost.


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