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President Jia deeply understands that either he will not advertise or he will bombard everyone to the point of madness.

Since then, all TV viewers in China suddenly discovered that almost overnight, almost all TV stations appeared in TV commercials for Bookworm Jr..

Its central watch broadcasts 24 advertisements 2 hours a day, every hour.

In the golden time period after 6pm, completely crazy and ridiculous was played 8 times every hour. Sometimes in the middle of a TV program, 2 commercials were played once.

And even the various satellite TV stations have not let go. All TV stations in China have Bookworm Jr. advertisements. Although not as exaggerated as CCTV’s, they can basically be seen all the time.

According to calculations in the advertising section of the Great-Thousand Operation Department, from November 11st to January 1st, within two months, the Operation Department actually spent a full 1 Renminbi in advertising expenses.

This is our President Jia’s face on CCTV. All the advertisements are given you 6% off, otherwise the total of these advertisements will be more than 600010000.

However, the effect of such frantically bombarded advertisements is very significant. At least now that most people turn on the TV, they will definitely see Bookworm Jr.’s advertisements. When watching any TV program, they can see Bookworm Jr.’s Advertising, even dreaming in the head, also began to appear Bookworm Jr. ads.

Forget it, but Bookworm Jr.’s advertisement is too brainwashed.

In the first advertisement of “Hope Your Child To Become a Dragon”, I played a high-end atmosphere and high-grade character animation, which shocked all parents again, and made them feel instinctive about Bookworm Jr. and then towards Bookworm Jr. . There is no doubt about having computer-like capabilities.

In fact, it is not the parents who are most shocked, but the professional computer technicians.

Of course, this kind of character animation is actually very simple, very simple, in the eyes of professionals, it is not difficult at all, they can play it as long as they make some programs.

What really shocked them is the idea of ​​character animation. They are also experts in computers, but no one has ever imagined such a way of playing on computers for so many years.

No one has ever imagined that the densely packed characters that are accustomed to normally, after deliberate combination and arrangement, can even form an animation effect.

Suddenly, some professional people admire the director of this advertisement or the designer of this advertisement prostrate oneself in admiration. This is definitely a super master with both technology and art!

However, what really caused a stir among all the audiences was not the advert of the Jackie Chan chapter, but the ad of Jaycee Chan that followed.

This advertisement is really magical.

Everyone’s first impression of seeing this advertisement is that this advertisement is too nonsense. Whether it is the performances of all the advertising actors, including Jackie Chan, the performances are too exaggerated, it is almost as if I were written on their faces. After a few words in acting, there is no convincing feeling at all.

The second is that this advertisement cannot be too nonsensical, not to mention why the father went to school to send a computer learning machine, and when school is over, wouldn’t it be better to give your son at home?

You sent 1000 miles to the school, don’t you want to take it home when school is over?

You sent it here on purpose, it’s basically useless except for pretending!

What most students and parents want to complain about is actually a TV set on the desk. These days, it is not a school without a TV in the classroom, but the TV sets in such schools are also hung in the classroom. The first one is used for multimedia in class. When will there be a TV on the student’s desk?

Do you think this is an Internet cafe?

Well, there are no Internet cafes in this era.

This advertisement is so tempting to make complaints. When I watched it the first time, everyone complained about it and shook their heads, saying that they didn’t want to see this advertisement again.

But the body is very honest. Every time this advertisement is played, everyone can’t help but glance at it, wanting to relive this magical feeling.

The common sense of advertising communication is that the effect of an advertisement does not depend on how rich the content of the advertisement is, how perfect the logic is, and how high the quality is.

An excellent commercial advertisement has only one important point, that is, the advertisement must be remembered by the audience. Whether it is a good name that goes down in history or a bad one for 10000 years, it must be firmly remembered by the audience, so that the audience can always remember You can always recall your advertisement in your mind.

Even after more than a decade or even several decades later, when viewers recall the advertisements they had seen, the first thing they think of is this advertisement.

For example, when Jia, when he tried to plagiarize advertisements, the first thing he recalled in his head was the melatonin advertisement, and the sentence “No gifts for this year’s holidays, only melatonin”.

To be reasonable, when we recalled this advertisement, we, President Jia, basically sang it. The memory is too deep.

However, the melatonin advertisement is not suitable for Bookworm Jr., so the second thing I think about is this advertisement that originally belonged to Wangzi Milk.

No way, it’s too brainwashed.

Facts have also proved that this advertisement is extremely brainwashed. Anyway, people all over China, when they see a school, they can’t help but want to ask if there is a child named Jaycee Chan in the school, and then wonder if they should I also gave it to my child with a computer typing learning machine.

You see, this will not succeed!

On the other hand, apart from advertising, one of the most powerful points of Great-Thousand, that is, channels, is also beginning to exert its strength.

After 2 years of experience, Great-Thousand’s marketing company network has spread all over China, even in the prairie of Urumqi, there are Great-Thousand marketing outlets, and this time, all marketing outlets have once again made efforts. On the walls of every commissary, there are advertisements for Little Overlord computer typing learning machines.

Of course, most of the commissaries are not in stock, but you can order through the boss of the commissary. As long as the boss is a phone call, the local dealers will deliver the goods immediately.

In addition, if you want to buy in stock, you can go to some relatively large stores, or shopping malls, or go to the 4WD research center, where there are shops specializing in Bookworm Jr. typing learning machines.

All in all, when advertising and channels are working at the same time, even a single stone can be sold for several 10000 yuan, let alone a computer typing machine.

Soon, the first group of buyers entered shopping malls and supermarkets and bought the Bookworm Jr. computer typing machine.

Bookworm Jr. broke through 5000 units on the first day of its launch.

On the 2nd day, the national sales breakthrough reached 10000 units.

On the 3rd day, the national sales breakthrough reached 2 units.

By the end of December, within two months, the national sales of Bookworm Jr. computer typing learning machines had actually exceeded 12 units.

Jia Yapeng went to BiliBili this day to condolences all the employees. Zhong Yu and the other 3 people were excited to report their performance to President Jia, telling President Jia that the total sales of Bookworm Jr. computer type learning machines had a breakthrough of 5010000 units.

The price of a Bookworm Jr. is 348, the actual cost is actually only about 150 yuan, plus various channels and distributors, the net profit of a Bookworm Jr. is about 180 yuan, then the actual profit is Reached the level of 900010000 Renminbi, the profit has been able to earn back 400010000 advertising expenses.

If so, the net profit is enough to be 500010000.

This is something that Zhong Yu and the three people never dreamed of. They thought that for such an expensive item, the country might have a sales volume of about 3.

At this moment, they felt a strong sense of honor and pride, standing next to Jia Yapeng, their bones could be straightened.

“Look at you guys!” Seeing three high-spirited and vigorous people, President Jia counseled his shoulders, and then asked, “Did you do market research? Know what kind of people bought these 3 units? Is it?”

“Done!” Wang Xuan nodded, then said “According to our survey, more than 20% of customers over 80 years old, and 70% of customers buy Bookworm Jr. for the purpose of learning how to use computers and practicing typing. ability!”

“Only 20% of customers under the age of 20?” President Jia touched himself, and then said, “It seems that the real sales climax of Bookworm Jr. has not arrived yet! Don’t be happy too early, you will be happier in the future. of!”

“What?” Wang Xuan several people looked at each other in blank dismay. They have already sold 5010000 units. President Jia actually said that the sales climax has not come. When is the real sales climax? “

“Wait, it is estimated that from January next year, the real climax is coming. You have to step up time to stock up. At least 1 units must be prepared for me, otherwise when the time comes, I will deduct your bonus!” President Jia grinned Said the mouth.

“30010000 units? 30010000 units can be sold in a month??” The other few people looked at Jia Yapeng blankly, their boss might be too confident.


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