Instant Noodles Millionaire

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You can search for “Miaobi Pavilion (imiaobige.com), the richest man in instant noodles” on Baidu to find the latest chapter!

When the box game online store is constantly tossing, the steam game store is developing very steadily, because Boss Jia is very generous to return all the income of Warcraft III to the players for free, and then directly let the box The game store took off.

Someone may have seen that Great-Thousand lost more than a billion dollars in revenue, but this is a marketing method that has been written into marketing textbooks in later generations.

First of all, because the steam game is all returned, it definitely won a wave of people’s hearts. After all, players in these years have not seen all kinds of free routines, let alone what is called Pinduoduo style. The money was returned, so Great-Thousand steadily harvested a wave of hearts.

However, this is not the most important thing. The most important thing is to use the returned points to cultivate the user’s habit of spending and buying games in the Steam Game Store.

At the same time, a large number of game manufacturers have been retained.

The point of retaining game manufacturers has already been mentioned before. In order to obtain this fee that must be consumed, those game manufacturers are all enthusiastic to join in, and even signed exclusive contracts one after another, just for this. Huge profits of more than billion US dollars.

On the other hand, it is the further solidification of players by steam games.

First of all, the refunds for Steam Games are all 6,900 points, which is the price of “Warcraft III”.

But the problem is that not all games dare to sell at this price. Most of the games on the Steam Game Store cost less than $30.

In this way, unless a careful calculation is made, 6900 points will never be spent, and about 1,000 points will remain.

Many players are very unwilling. These 1,000 points are at least $10, which is a pity not to spend.

But there are really few games in the Steam Game Store that are less than $10. Even if there are, they are small games with pixel-level graphics, and most players will not be interested at all.

So, it seems that it is a good choice to add a little more money and buy a better game.

For example, EA’s simulated city is priced at 1,900 points, so I only need to top up 9 dollars, and it will be 10 dollars cheaper. I won such a popular and very fun game recently.

In short, these 6900 points allowed at least half of the players to reach the fact that they spent the second time in the Steam Game Store.

At the same time, the convenience of the steam game store is also fully reflected. After all, you can download things at home with a mouse click. Who wants to buy physical games outside!

Such a fast consumption experience has made many players who have consumed twice intoxicated. From the bottom of my heart, they think that buying games online is much better than buying games offline.

Then they developed the habit of buying games online.

After the event, the sales of “Warcraft III” in the steam game online store were 89 million copies, which brought 89 million customers.

And among these 89 million customers, 47.56 million, a second consumption occurred within a year after consumption, and then 31.47 million, a third consumption occurred.

Finally, Steam Games achieved 112 million registered users in 2002, 78.45 million basic users who purchased the game once a year, and 37.8 million regular users who purchased more than three games a year.

12.47 million loyal users who have purchased games more than 5 times a year.

There are 3.76 million diehard users who have purchased more than 10 games a year and spent more than $500.

Although this is the data two years later, after the first two months, these data are already very exaggerated. Even before the box game has not fallen, there are already countless game companies that completely remove all of their The games are all moved to the steam game network platform.

Anyway, the service of the steam game platform is very good, all registered companies can have a simple operation backstage, only need to pass the review of the steam platform, you can control their own sales pages, price settings and so on, very The convenience.

When these game manufacturers entered the platform, they found a more serious challenge, that is, how to make the users of the steam game platform pay attention to themselves.

The easiest way is to get a recommendation on the steam game platform.

At this time, the Steam Game Platform already has more than 5,000 different PC games, but the Steam Game Platform website together has only a few recommended locations.

The best one is the cover recommendation on the top of the homepage. After the experience exchanges of these manufacturers, it is found that as long as the cover recommendation on the top of the homepage can be obtained, the sales volume within that day is at least 30,000.

Then there are three recommended positions for Level 1, which can also have a sales volume starting at 10,000.

The remaining 20 or more recommended positions can be exchanged for at least 2,000 sales.

Apart from this, there are still quite a few recommended positions on the category page of the game platform, but all the recommended positions add up to almost one hundred, which is very difficult to meet the needs of all game manufacturers .

How to get such a recommended position is to make all game manufacturers scratch their heads, because half of the recommended positions on the steam game platform are the editors of the game platform after playing the game, according to Given by the playability of the game.

Although it sounds to be determined based on the quality of the game, the control is actually firmly in the hands of Great-Thousand, which is why no one dared to refuse Zhou Hongwei’s proposal.

Because if you refuse, then the steam game platform does not need to do anything else. As long as you never recommend a place, your game will probably lose millions of dollars in revenue.

In addition to these recommended positions, there is another recommended position, which is a discounted recommended position.

It’s not that this recommended place is bought at a discount, but the steam game platform has created an event called Wednesday Discount Day. A batch of special discount games will be launched on Wednesday, the number is fixed at 50, and the discount is made by the manufacturer. To decide, the minimum requirement is 20% off, and the maximum is unlimited, and then recommending the homepage of these discounted games is a method to promote sales.

So Wednesday was also called the player’s hand-picking day, or Jia God’s Good Friday, because on Wednesday, the steam game platform was able to achieve huge sales performance, allowing players to chop hands and let Boss Jia pay Are about to cry.

Boss Jia is crying, and the manufacturers are crying too, but even if they cry, these manufacturers will cry and give the game to Boss Jia for a discount.

But because the number of games on each discount day is fixed at 30, but the number of games that want to lose money at a discount is at least 500, so how can I do everything possible to get the favor of Boss Jia and let myself squeeze into this In the list of 30 discounts, it is time to test the working skills of major game manufacturers.

It is also through these large and small recommendations that Boss Jia has successively selected all game manufacturers to a very high degree. Whoever is not obedient will not give you the opportunity to lose money and discount.

This is similar to how the later manufacturers used overtime to control their employees.