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The next step is the Great-Thousand phone directly controlled by Boss Jia.

With the release of Great-Thousand MP3 and the astonishing sales of 60 million units, the rays of light of the Great-Thousand 3 mobile phone was completely obscured by the MP3, so that many people did not notice that Great- The sales of Thousand 3 mobile phones in 1997 have been silent, breaking through 8 million units.

This is a pretty staggering number. After all, up to now, the global sales of Great-Thousand 2 mobile phones are only 6 million, which means that Great-Thousand 3 has surpassed Great-Thousand 2 in sales.

In fact, Great-Thousand 3 could sell more, but I don’t know if after seeing Great-Thousand price cut, Nokia and Motorola quietly reduced the price of their latest mobile phone to around US$1,500 .

At the same time, the old phones have also dropped to around US$1,000, and some of the most old-fashioned phones have even been reduced to around US$800. Obviously, they are about to start a price war with Great-Thousand.

The price war between Nokia and Motorola is also very effective. Although none of their mobile phones can sell more than Great-Thousand 3 phones, their overall sales have surpassed Great-Thousand 3.

The total sales volume of Nokia is 16 million units, and the total sales volume of Motorola is 11.25 million units.

However, the title of annual mobile phone sales champion remained with Great-Thousand, because in 1997, the most sold mobile phone was not Great-Thousand 3, but Great-Thousand 1.

Yes, this old-fashioned mobile phone from three years ago has sold an astonishing 9.8 million units in 1997, almost breaking through tens of millions of performance.

In addition to the 2 million units of Great-Thousand 2 in 1997 and 8 million units of Great-Thousand 3, the sales of the entire Great-Thousand mobile phone in 1997 reached a staggering 19.8 million units, almost a little It’s a breakthrough of 20 million units of total sales.

So the question is, why is the Great-Thousand 1 such a mobile phone three years ago selling so well?

The reason is simple, because it’s cheap!

Now the Great-Thousand 1 mobile phone only costs 599 US dollars, if it is replaced by Renminbi, it is only about 4,800 yuan, which is definitely an extremely attractive price in 1997.

Before, in the eyes of many people all over the world, mobile phones are luxury goods, something that only rich people can own. Ordinary persons have no idea about mobile phones. If you make a call, just go to a public phone. , Can also make do with it.

But this does not mean that ordinary persons have no desire for mobile phones. On the contrary, when they see someone pull out a big brother or a smaller mobile phone, these ordinary persons have a strong heart Desire, but the time limit stopped their desire to buy mobile phones that’s all.

But when the price of a mobile phone was reduced to US$599, many people began to waver in deep in one’s heart. For US$599, it seems that gritted teeth can afford it, and it will not constitute too much of life. The effect is just as if you smoke a few fewer cigarettes.

With this kind of thinking, there are many middle class and working class in developed countries in the world who had no idea about mobile phones before.

There are also some middle-class people in developing countries who have begun to have the desire to consume mobile phones, which naturally led to an explosion of low-cost mobile phone sales.

Especially Great-Thousand 1, although there is no current very hot game function, such as flip, slide, SMS and so on, but there is no problem to make calls normally, and the shape is still not out of date. The current mainstream new models can also be played.

The Great-Thousand 1 mobile phone, even if it will be completely discontinued in June 1998, has entered its own life Peak, and almost sold an amazing sales volume of 10 million units in 1997.

The same story was also played out on Motorola and Nokia. The old models they launched for about US$800 were also sold out, which was the best-selling of all models.

Although these old models are much worse than the beautiful Great-Thousand 1, both in terms of function and appearance, the brand influence of Motorola and Nokia is really much stronger than that of Great-Thousand.

In the minds of most consumers, Motorola and Nokia are better than Great-Thousand, and this cannot be solved in a short time.

After all, Motorola and Nokia are companies that have been established for more than 90 years and have more than 70 years of history in the communications field. Most importantly, they are companies in Europe and the United States, and Great-Thousand is a company in China. .

How can the quality of a mobile phone produced by a Chinese company be better than that of European and American companies?

This is the idea of ​​almost the whole world, including China’s own people.

“Wait and see!” After reading the data, Boss Jia counseled his shoulder indifferently. The current situation is difficult to change, but wait a few more years, when the era of smart phones arrives, that will be the time to change the world!

In general, Great-Thousand mobile phones have brought more than 6.2 billion U.S. dollars in profits for Great-Thousand throughout 1997. Apart from this, some accessories sold by Great-Thousand mobile phones, such as separate chargers, There are also spare batteries, etc. The sales figures are also good, and the total profit is about 100 million US dollars, which Boss Jia himself did not expect.

If it weren’t for the emergence of Great-Thousand electronics, Great-Thousand mobile would be the second most profitable company under Great-Thousand.

The result was a little worse, and it was ranked third.

So far, it is the performance of the entire Great-Thousand direct business company.

Ranked 1st is the Great-Thousand game, with a performance of 15.12 billion US dollars and a profit of 9.172 billion US dollars, topping the entire Great-Thousand group.

Ranked 2nd is Great-Thousand Electronics, with a $15 billion performance and a $6.9 billion profit.

Ranked 3rd is the Great-Thousand mobile phone, with a performance of $16.5 billion Ranked 1st, but the profit is only $6.221 billion, and the profit margin is really low.

These three companies are currently the three giants directly under Great-Thousand, profit giants that no one can shake.

Next is on

The fourth Great-Thousand culture, $2.2 billion in performance, and $2 billion in profits

The fifth Great-Thousand Entertainment, with a performance of 4.9 billion US dollars and a profit of 1.2 billion US dollars

The sixth Great-Thousand business, with a performance of US$840 million and a profit of US$600 million.

The seventh Great-Thousand Puzzle, with a performance of 636 million US dollars and a profit of 223 million US dollars

The eighth Great-Thousand Food, a performance of 680 million US dollars, a profit of 120 million US dollars.

Although the profits of these five companies have decreased a lot, and together, there is no single profit of the Big Three, but somehow they also made money.

At least better than the following three companies with almost no profit.

Great-Thousand e-sports, with a performance of 123 million US dollars, almost no profit, but also $ 80 million.

BiliBili, with a performance of 120 million U.S. dollars, almost no profit, it posted 500 million U.S. dollars in 1997.

Great-Thousand printing, with a performance of 635 million US dollars, almost no profit, and no reverse posting.


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