Extraordinary Genius

975. Chapter 975 chapter Staples (booking for a ticket)

Feng Yu is very fond of sports athletes, especially sports stars, and sometimes more attention than entertainment stars.

Feng Yu has invited some sports celebrity endorsement products, the effect is very good, it can be said that the price is better than the entertainment star, because sports broadcast is very much, many sports, many people around the world like it, do not need to understand this language, Can enjoy the fun.

The past NBAs are also very hot in China, and even in the world, they are the hottest basketball events, claiming to be the highest level of basketball in the world.

It is rumored that since the previous Houston Rockets signed the Great Yao, Boss’s net worth has skyrocketed, and annual broadcast fees and advertising fees can make a lot of money.

Houston’s stadium, the Toyota Center, has made the Toyota brand enter the eyes of more people. Toyota once became China’s market share, surpassing the public. Sales in the United States are also climbing.

So Feng Yu also thought that the name of the Los Angeles stadium, such as the Wind & Rain Center, would be good, equivalent to a long-term advertisement.

The stadium is not only sports events, but also concerts and other activities, the stadium’s exposure rate will be very high. With the broadcast of events and events by various TV stations, the brand’s publicity effect will be better.

Feng Yu is planning to make Wind & Rain Brand one of the world’s best-known brands, and it is a good choice to be named one of the hottest gymnasiums.

At this time, Feng Yu also knows that Los Angeles is building a new modern gymnasium, which is said to cost 3.75 billion dollars and the construction period is more than 18 months.

The new stadium will serve as the new home for the Los Angeles Lakers and the Wind & Rain team (Clippers) and will be the only home to the two teams in the NBA. Of course, there are some other sports league events that will be held here, and will also undertake some other commercial activities, such as concerts.

There are two companies in the investment, one is the Los Angeles Stadium Corporation, the other is the Anshutz Entertainment Group. The two companies have jointly established a management organization, which is also managed separately, one to manage sports events and one to manage entertainment activities.

Now, Feng Yu wants to be the third shareholder, especially, he wants the naming rights of this venue.

The name of the venue was originally called the Staples Center, also known as the Staples Arena. It was sponsored by Staples Corporation, and Staples meant the stapler.

I don’t know what other people think. Anyway, Feng Yu thinks the name is too ridiculous. It’s amazing how a stadium is called a stapler center. What does the stapler order, and put the basketball on the basket?

Ralph suggested that Feng Yu first contact Staples Corporation to purchase the naming rights and then talk to the stadium management organization.

Feng Yu also thinks that it makes sense. Anyway, what he needs most is the naming rights, followed by the advertisement of the venue, and the advertisement can be done by the team.

At this time, Staples has not grown into the world’s top 500, but it is also the top office supplies retailer and distributor in North America. It has a number of stores and a variety of sales channels, otherwise it will not pay for the title.

Feng Yu learned a message, and he felt that perhaps from this point, Staples Corporation agreed to resell the naming rights to him, and he not only did not need to pay more, he even made a profit.

……

“This is my boss, Microsoft’s shareholder, board member Feng Yu, Feng is his last name. Boss, this is the president of Staples Corporation, Carlos?Mr. Schmitz.”

Feng Yu smiled and rushed Schmitz to take action: “Hello, Mr. Schmitz, you Staples Corporation, it’s amazing, many of Microsoft’s office supplies are purchased from Staples Corporation.”

“Hahaha, Mr. Feng, Microsoft is a surprising organization. Of course, you are even more amazing. I thought that “Forbes” was an old photo. I didn’t expect you to be so young.”

Knowing that Ralph was an assistant to Feng Yu, Schmitz began to be surprised. He didn’t know what Feng Yu was looking for, but he wanted to come for business. Being able to do business with Feng Yu, the richest man, is definitely good for the development of Staples Corporation. This is the richest man in China and the richest man in Asia.

At this time, Staples Corporation’s business development has begun to slow down, they urgently need to open up new markets, Europe and Asia, to choose one, at the same time, they do not have the energy.

If you can cooperate with the richest man in Asia, it will be relatively easy to open up the Asian market. Even if you only open up the China market, you can bring huge profits to the company.

“Schmitz, does your organization have any plans to enter the Asian market?” Feng Yu asked Hehe.

Schmitz is overjoyed. Sure enough, this youngest rich man wants to work with Staples!

“Of course, we have long planned to enter the Asian market, especially the largest of the China market. I don’t know what Mr. Feng is asking?”

Feng Yu looks at Ralph, Ralph explains: “My Boss also wants to invest in office and stationery. He feels that Staples is a good partner.”

“Of course, our Staples is the largest office supplies retailer and distributor in the Americas. We have the most stores and the widest sales channels. Mr. Feng means working with Staples to set up a new Corporation in Asia?”

“Yes, my Boss is also the largest retailer in China, and Asia is also top-notch. It also has partnerships with multiple retailers. If Staples works with us, we guarantee that Staples can open the Asian market in the shortest possible time and let Staples Faster and stronger.”

In fact, Feng Yu does not think that Staples will enter the China market at this time, how good development can be. Staples is the largest in the Americas, mainly in stores, and has partnerships with a number of major supermarket chains. Moreover, the Americas, mainly North America, have become more and more economical in recent years, with more and more organizations, and the consumption of office supplies is naturally greater.

While China has more and more companies, they are not so picky about office supplies. They haven’t picked the brand yet. Most of the companies have chosen to save money and what to buy cheaply. Small factory products, or domestic products.

But if you can form a chain of brands, you can get the exclusive agency rights of a variety of office supplies, then there will be a good development.

“Excuse me, how does Mr. Feng plan to cooperate? We have been a retailer and distributor of office supplies for more than ten years and have a wealth of experience.” Schmitz also said the advantages of the company.

“How do we form a joint venture company? Each share of 50%, the brand is mine, you are responsible for business management, I promise to provide the best sales channels.”

“Mr. Feng, I think it’s better to use the brand of our Staples Corporation. After all, we are a more mature brand. And we have to control interest, at least 50%.”

Feng Yu deliberately made a dilemma: “You are not very cooperative with this request.”

……