Extraordinary Genius

637. 637 Advertising Campaign

Jiang Wanmeng had nothing to look forward to for advertising. Advertising is nothing more than a wide-ranging announcement. By relying on the number of plays, let the audience remember the brand. What new ideas can there be?

But after reading the advertisement of Chief Feng personally writing the script, he was completely convinced.

“Chief Feng, this ad is awesome, it will definitely be a fire!”

Feng Yu inner heart is very proud, but on the surface is still a modest look: “Before it was broadcast, everything could not be determined.”

“I don’t dare to comment on the effect of the foreign advertising, but after the domestic advertisement is broadcast, the effect is definitely very good. Those other VCD brands are going to be finished. It is only the time of this advertisement is not long, we are on the TV station. The advertisement is not only 30 seconds long?” Jiang Wanmeng asked in confusion.

“The advertisement in Yang Tai is really only 30 seconds, but the local station can give us two minutes of time. This advertising time is just right.” Feng Yu has long considered that the VCDs of other brands are not in the place. Do you advertise, so let’s do it now.

This is called the way of others, leaving others nowhere to go.

……

“Wind & Rain Super VCD, four-channel selection, Guoyue bilingual switching. Nine screens, the wonderful lens is just a little. The original countdown, keep abreast of the film time. Wind & Rain Electronics, VCD inventor, industry pioneer, brand Leader & Winner. Wind & Rain Super VCD, has been imitated and never surpassed!”

The most basic 30-second ad, the entire commercial, no one shows up, only one hand, one remote, one super VCD and one TV.

In a few words, the characteristics of the Super VCD are said, especially the inventor, the pioneer, and the leader. They completely separate the Wind & Rain Super VCD from other VCDs.

This is not only the VCD brand such as Dongzhi is compared, even Aihua, Philips can only be down. There is no exaggeration in the advertising words, and it is completely realistic. Wind & Rain Electronics is the inventor, the pioneer and the leader.

The two-minute commercial was slightly different. It was a family gathering. Nano took a microphone and stood in front of the TV to sing deeply. When his special voice came out, the people at the party began to applaud and applaud. Even so, it is impossible to cover up the voice of Nan Ge.

Then Nange operated a few times, selected the channel, showed that the super VCD can eliminate the original sound, can eliminate the microphone sound, can sing and other functions, it is even more surprising.

“VCD, I only choose Wind & Rain Brand, China’s big international brand, you, trustworthy!”

With the advertisement of Nange, the end is a close-up of a VCD, and the Wind & Rain Super VCD has been imitated and never exceeded the advertising words.

As soon as this ad word appeared, it made all the roots that VCD manufacturers hate to itch.

Your mother, we bought a patent license from you, give you the patent license fee, right? As a result, you in turn use this to step on us, you are too bad!

Has been imitated, never surpassed, this TM broke the advertising words!

If you don’t have patent protection, the function of this VCD may be what it is now. Besides, who imitates you, our shape and color are different, how can we imitate it?

And what has never been surpassed, do you really think that Wind & Rain Electronics can always lead the industry? That is only temporary! After our industry standard will replace you, see who will step on the feet!

Then, Aihua Super VCD ads appeared, 30 seconds of short ads are almost the same, but the sound quality is outstanding. The two-minute long advertisement made the scene in the karaoke hall. There is no such place as KTV, at least not in the country, and the name passed from Japan is still used. Karaoke.

Na Ying sang very well, everyone is applauding.

“With Aihua Super VCD, like in the studio, you can practice songs at home later. VCD, high-fidelity sound quality, I want Aihua cards.”

The VCD screen is enlarged, and finally the ad word, Aihua Appliances, I am Aihua Xia.

The foreign advertising versions are slightly different, but the 30-second short advertisements are similar, because they are all product displays, no one. But the long version of the ad is different. The first is that the spokesperson changed and replaced Zhang Hongyou, the song god of Hong Kong. Because Zhang Xueyou has planned to open a concert in Madison Gardens in New York next year, and he is also the best selling Chinese CD singer worldwide CD.

Because he intends to temporarily take a break in the past two years, the endorsement fee is not too high, one million dollars a year, but Feng Yu also seized this point, saying that the endorsement fee is too high. What’s more, Feng Yu said, this advertisement will be broadcasted around the world, and it can enhance Zhang Xueyou’s reputation in the world. Feng Yu also listed the advertising fee of Jackie Chan’s big brother endorsement Little Overlord, pointing out that Jackie Chan’s big brother has not had much endorsement fees for one year. He gave Zhang Xueyou a five-year Hong Kong dollar endorsement fee and signed for five years. It is already a high price.

It was finally agreed that the endorsement fee of 30 million Hong Kong dollars for five years, two commercials per year, including some print advertisements, four publicity activities, and some miscellaneous clauses, made Feng Yu feel value-for-money, after the next two years, Zhang Xueyou will also receive the World Music Award from the World CD Association. His CD sales are second only to Mike Jackson, and Feng Yu feels that he earned.

Feng Yu’s advertising campaign is very strong. It can be said that all the profits earned by ordinary VCDs this year have been put into it, but there are also super VCD profits, as well as patent fees, Feng Yu still earned. The most important thing is that the brand value will increase a lot. These are the money that can’t be measured for the time being. As long as Wind & Rain Electronics goes on the market, you can see the effect.

In particular, the ad tag of Wind & Rain Super VCD: has been imitated, never surpassed, but also gives the audience a psychological hint, even explicit, telling them that only Wind & Rain VCD is authentic, others are Imitation, this is the brand value of Wind & Rain Brand.

AIWA still adopts the style of the past, highlighting the sound quality and highlighting the color. And the spokesperson for the search was the global spokesperson of the AIWA brand signed last year, and one of the hottest female singers and female stars, Madonna.

Although the endorsement price is very high, it is a full-brand endorsement, that is, all the music products of the AIWA trademark can be promoted by Madonna’s posters. Of course, only two commercials are taken each year to participate in two activities.

In the first half of the year, AIWA asked Madonna to shoot a commercial of a CD player, which was very good. This second ad happens to be a super VCD.

Wind & Rain Brand, Aihua, and AIWA began to spend a lot of money on advertising around the world, and they also reminded Philips. Although this super VCD is a competition for their own people, it is also a competition. If they don’t increase their advertising efforts, then the market will shrink rapidly and it will not be beyond the goal of Wind & Rain Brand.

So, Philips also began to increase advertising investment…