Extraordinary Genius

1965. 1965 World Media Summit

The arrival of Bloomberg, Feng Yu has long guessed, because there will be a stake in the two sides, that is, about the future development of the media industry.

What is the media? It is the tool and carrier used to transmit information.

Our common newspapers, magazines, television, radio, and the Internet are all one of the media, and as the media becomes more and more, traditional media becomes less and less profitable, and even a lot of survival becomes a problem.

To give a simple example, twenty years ago, newspapers were one of the most important media, second only to broadcasting, and higher than television. Nowadays, TV has become Boss, the network is closely closely behind, the broadcast is still in front of the newspaper, and even many newspapers are not as good as magazines.

Now entering the digital multimedia era, the environment and pattern of the media have undergone fundamental changes, and the needs of the audience have become diversified.

For example, 20 years ago, how many middle school students read newspapers? But now, many middle school students watch online news, even if they watch game news, competitive news, and entertainment news.

But when the challenge arises, it also represents an opportunity. Many industries can be effectively combined.

For example, in the retail industry, when the online mall appeared, some people think that this will have a huge impact on the traditional retail industry. They don’t need stores, and even impact on commercial real estate.

But as a result, the two sides are coexisting and the development is still good. The traditional retail industry is still far beyond the online shopping mall, but the online mall is growing faster than the traditional retail industry.

There are also like the Polar Bear Supermarket Group, which not only has traditional supermarket stores, but also online shopping malls, which are better combined with each other.

There are also many traditional retail industries that have entered the e-commerce sector and are also developing well. They have a mature management model, have a stable purchase channel, have a better brand awareness, and the same competition, they will be higher.

Nowadays, due to the rise of the Internet, and the sales of smartphones have begun to skyrocket, people are paying more and more attention to electronic media, and the influence of traditional media is getting bigger and bigger.

At the time of the Olympic Games last year, the media all over the world did not gather in China. Feng Yu told the person in charge of China’s propaganda, organize everyone, and discuss together how the future media should develop.

Just like he got the Wind & Rain forum, he provided a communication platform for everyone, and then brainstormed. Everyone tried to revitalize the industry and make money together.

But at that time China proposed it, but the media in other countries did not. Why do you want to be the Lord when you come up? Is your China media better than us? Our influence is the biggest.

So this matter was put on hold for a while, and Feng Yu did not believe that other countries could organize it because of the economic crisis.

The financial crisis has turned into an economic crisis, and the global economy has fallen. Those media seem to have more news reports, but fewer people buy their newspapers, fewer people watch their TVs, and fewer companies that advertise for them. Their income has naturally fallen sharply.

China is thriving when they report on the bankruptcy of various companies and the government’s inability to help. This is true, China did not suffer much, and this comparison, China’s economy is growing faster, and the gap with other countries has become much smaller.

Even in the second half of last year, China showed a strong posture. If it was not a relatively flat development in the first half of the year, perhaps China surpassed Japan to become the world’s second-largest GDP in revenue last year.

In the first half of this year, China led Japan by more than 300 billion US dollars, which seems to be even higher in the second half of the year, because China’s car, IT electronics, food, retail, etc. have once again experienced tremendous growth, and other countries are falling. What?

Last year, China said that it invited all major media to come and get a world media summit. China provided most of the expenses, and other media did not agree.

But what media found this year, it seems that China’s media situation is very good, they began to want to sit down and discuss, so they have started to contact China, I hope to follow the last year, everyone to get a summit.

This time China did not do it. Last year, some people said that they sponsored these expenses. No one sponsored this year. This money, everyone has to share. And this summit must also be held in China, and you can choose one of Beijing and Shanghai.

One more, originally said that the world’s top media group formed a governing group, China, the organizer, to be the first president, the other big media do not agree.

Now they agree, and they are willing to let China’s Xinhuashe representative become the first president, but China has put forward new requirements.

Not the first president, but the permanent president. Of course, this president can be retired and removed. Of course, the resignation is the initiative. If it is dismissed, it will require more than half of the members of the board of directors to vote.

Those in the media group feel that China is getting more and more excessive, but they still have to agree for the benefit, because some big media have already announced that they have agreed to this condition and are willing to participate. If they do not participate, they will be excluded.

In fact, this world media summit is the China’s leadership, but some specific conditions are supplemented by Feng Yu. The real entry into the operational process is also due to Feng Yu.

For example, to be a Boss, we organize, then the head should be ours. The first sponsorship fee, Feng Yu is going to be out, and by the way, I can promote myself.

And the first time was held in China. Some people in China have sponsored the expenses. In the second session, they will get the salary in Russia. Kirilenko will definitely sponsor the fees. Later, other members of the board want to hold in their country. You can find the sponsors. talk later.

The other two media in the previous two sessions did not spend money. When it comes to your country, it will cost money.

As a result, the big media groups did not agree, and the above leader thought that Feng Yu’s request was too much, or else he would retain a board of directors.

Feng Yu has let it wait. Anyway, the development of China’s media group is booming and expanding. It is the place where we eat into them. It is their urgency.

Later, Feng Yu made people contact a number of big media groups, allowing the other party to agree to join the summit and would like to support the representative of China Xinhuashe as the president.

These conditions that changed later were also Feng Yu said. Feng Yu and Zhang Ruiqiang analyzed it. Now they are in a hurry. From the perspective of business negotiation, we must propose conditions that are more conducive to us.

This has contributed to everyone’s benefit, but it is not possible. We can also invite some media groups to form a small circle. Those who are excluded are the ones who suffer.

So the conditions are harsh and it doesn’t matter. Let’s do it. They will definitely promise in the end. No one will be able to get through with the interests.

This time Bloomberg came to Feng Yu and hoped that Feng Yu would support them as one of the members of the New York Times.

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