Extraordinary Genius

1944. 1944 chapter Microsoft Big Three decision

“Steve, how is our sales of WIN7?” Bill Gates sat in the main room of the conference room with a cup of cold coffee in front of him.

“From the perspective of online paid downloads, the situation is not very optimistic. The sales volume of CDs in the online store is also different from that of Lenovo-Silver Mountain Corporation. However, we are leading the sales of CDs from the retail channels of PC manufacturers. Steve Ballmer replied.

Originally, Ballmer was Microsoft’s third largest shareholder, and served as Microsoft’s board member, president and CEO. There are many stock rewards, and now they are worth more than $10 billion, not much less than Paul Alan.

Paul Alan coldly snorted: “Our Microsoft has been caught up with China’s products on the most advantageous products, and we don’t know how some people manage the Corporation over the years.”

Other board members have long been accustomed to the mismatch between Paul Alan and Ballmer. When the two men quarreled, they never interjected. Only Bill Gates could persuade them, and no one else could do it.

Ballmer rarely returned this time, he continued: “There is one thing you must pay attention to. Lenovo-Silver Mountain Corporation borrows the influence of Chaowei, Nvidia, Gold Stone, etc., and signed a copy of it with those PC manufacturers. A very unfavorable agreement is enough to ensure that even if our products are more popular, we can’t completely defeat Lenovo-Silver Mountain Corporation.”

“But if the products of Lenovo-Silver Mountain Corporation are more popular than ours, we may be severely suppressed, so I think we should really enter the hardware field, at least to make a brand of its own, tablet, is a Very good springboard.”

Ballmer has always advocated that Microsoft is making its own PC brand. The original Tablet was also made by him. Unfortunately, it was a loss-making product, and Paul Alan was not ridiculed.

“Are we not signing an exclusive cooperation agreement with Sony Corporation? It is enough to compete with the Lenovo Group in the Asian market. There are also brands such as Huipu and Dai, and there is no need to develop their own brand of electronic products. We are doing software. This should be remembered,” Paul Alan reminded.

Manufacturers don’t make any money at all. From the market value of those PC manufacturers, Lenovo, Dai, and Huipu are not as good as Microsoft’s market value.

“Moreover, as long as our products sell better, Lenovo-Silver Mountain Corporation is at the same time as Apple Corporation. Sales and profits are far from threatening us. We are Microsoft, the world’s number one software. Company, the operating system we have made is also the best in the world, and our users have always been the most in the world!”

Some board members have the same idea as Paul Alan. They still think that Microsoft is the most powerful in the world, and the products are the best in the world. The Lenovo-Silver Mountain Corporation will definitely be stepped on by them.

Not only the PC operating system, but also after the launch of their next-generation smartphone operating system next year, this market will be firmly in the hands.

There are also board members that have the same idea as Ballmer, and think that you can’t despise your opponent, especially this opponent is Feng Yu’s Corporation. Every company that despised Feng Yu’s company was finally stepped on by Feng Yu.

And since the other party can make HOS form a big league, then in case Lenovo-Silver Mountain Corporation will form a major alliance with XOS, open part of the source code, then how does Microsoft respond? Although this possibility is minimal.

There is also a partnership between Lenovo-Silver Mountain Corporation and the Lenovo Group, which is not comparable to Apple Corporation. After all, the Lenovo Group is the world’s number one PC sales and sales volume. Many products are leading the trend and leading the research and development direction of major manufacturers.

How can such a company with funds, technology and creativity be ignored? What’s more, Feng Yu is the biggest shareholder of Chaowei, Gold Stone, Nvidia, etc. This combination can even affect the entire PC industry. How can it be despised?

Bill Gates issuedly asked: “You, do you think there is still a need for Apple’s system?”

Everyone is stunned, and Chairman is going to fight Apple Corporation?

“Have you ever thought about whether we can acquire Apple Corporation?”

The former Apple Corporation was the company that they had to support and let them survive. In order to prevent the monopoly, Microsoft was forced to split, even a huge fine.

Apple Corporation has always had a small share of the market, and then Microsoft can make a lot of money, and many concerns don’t exist.

But today, the presence of Lenovo-Silver Mountain Corporation gives Microsoft a strong competitor in the software market, which is far greater than the threat from Apple Corporation.

Microsoft no longer needs the existence of Apple Corporation to prove that they have no monopoly. And Apple Corporation has to compete with them to separate their market, such a competitor, why should Microsoft let it develop?

Apple Corporation’s programs are different from their Microsoft source code, but those software engineers are world-class in their ability to develop applications.

It is very important for Microsoft to be able to swallow Apple Corporation. Ballmer’s plan to build his own electronics brand is straightforward and simpler than creating it.

The idea of ​​acquiring Apple Corporation and Paul Alan is not in conflict, and Apple Corporation is worthy of being a sub-Corporate of Microsoft.

Apple Corporation’s PC share is not high, but there are certain advantages in the office, it will not cause too much resistance to other PC manufacturers.

It can even be a temptation to test the attitudes of PC makers. With Lenovo-Silver Mountain Corporation, those PC makers will be so tough against Microsoft to be their own electronic brand.

Originally, Microsoft was considering whether to acquire a mobile phone brand to operate on its own. If it is created, many businesses are too late to recruit, and it is not easy to recruit relevant management personnel. They must do it, and they must not do too little. That is not in line with Microsoft’s identity. what.

When Microsoft talked to Sony about the cooperation, she thought about buying the Sony brand, but after finally considering it, she gave up. This is the brand that Sony and Ericsson jointly created. Unless they are all acquired, this will expand for Microsoft. Brand influence is useless.

With the acquisition of Apple Corporation, everything is solved.

Whether it’s a traditional PC, a new tablet, a smartphone, or even a super MP3, Apple Corporation has it, even electronic paper books.

With the powerful brand effect and capital and technical advantages of Microsoft, it is very possible to overtake Wind & Rain Brand, and even more than Lenovo brand is not impossible.

Ballmer hesitated: “Bill, Apple Corporation, although sales are falling, but the brand is still very good in our North America, there is no small influence in Europe, and the profit is not bad. We want to buy it, this It’s too hard, and I’m afraid that the government won’t pass.”

Paul Alan started talking: “If we are like Feng Yu’s sub-Corporation, they don’t cross each other’s shares, keep them alone, but let their shareholders be a group of people?”

Ballmer is silent, so it seems feasible, but can it be successful?

……