Extraordinary Genius

1739. The best time for Chapter 1739

The Beverage Alliance’s overseas expansion in these years has also been quite difficult. If it were not supported by the retail channels of those supermarkets, it would not be promoted.

And overseas sales are also suppressed by local beverage brands and the world’s top drinkers.

Just as Wahaha and Jianbao have suppressed the two music groups in China, the two music groups and other world-class beverage groups have been suppressing the Beverage Alliance in China.

Carbonated drinks, juice drinks, dairy products and tea drinks are the most important categories of beverages. Of course, in Europe and America, it is mainly coffee drinks, and the tea is slightly weaker.

All peers want to keep their own markets while invading other competitors’ markets, expanding their share and making more money.

When you expand in other markets, others are expanding in your market. But no matter what, each company will choose to keep the existing market and then expand outwards, instead of just focusing on whether it can grab someone else’s market.

In the China market, there are also multiple beverage brands that coexist and have their own fist products.

The Taiwan Company and the Two Music Group, which were originally competing with Wahaha, have been completely integrated.

Their rural encirclement of the city strategy did not achieve too good results. Instead, Wahaha and other strategies from urban development to rural areas were carried out very well.

In the rural areas, the consumption power itself is weak. Traffic and warehousing are not easy to get. The only advantage is that the advertising costs are low, and you can get the kind of wall advertising.

But a city includes the surrounding countryside. The population in the city is far more than that in the rural areas, and the purchasing power is far beyond the rural areas. Although the advertising fee is something like first year, the sales volume is far more than that.

With the increasing number of factories such as Wahaha, the production capacity has increased dramatically and the products have been able to spread from urban to rural areas. In the past few years, the income of rural areas has also increased a lot, and the traffic has been better. Many families have TVs, and naturally they can also see TV commercials.

Coupled with the brand advantage of establishing Baoxin’s hearts and minds, Wahaha is also known to all children. Although the two companies of the two music groups and Taiwan are not struggling, it is obvious that the development is in a bottleneck.

Although they did not lose money on the books, they did not make any money at all. Spreading such a large stall, the annual tax has not lost much profit, and even lowered the profit margin of the entire group.

Some executives believe that this business is very boring, they are actually losing money. Investing a million dollars, the annual profit is only a few million RMB, the deposit bank is much more than this, taking into account inflation and the dollar depreciation, they are losing money.

They either want other ways to launch new products or they can find ways to work with other companies to increase their competitiveness. At this time, they found the third beverage company that can be aligned, that is, the French power group, a European beverage top giant.

Dairy products and functional drinks are all good, just in line with the two company products of two music and Taiwan. Moreover, the Danone Group has already acquired Lecong, and it has a certain influence in the China market, and the sales channels are better than them.

The beverages of Lexi’s tea are sold very poorly. It is not as good as Kang Shuaifu and the same. As for the tea beverages launched by the two music groups in China, they are directly shackled and cannot be sold at all.

The collaboration of these beverages is also a challenge for the Beverage Alliance. But Zong Qingxian, they are not in a hurry, because they still have the big killer – Taihua Supermarket Group.

If competition is not enough, then let the Taihua Supermarket Group take off those drinks and cut off one of their important retail channels.

What’s more, Zong Qingxian never thinks they will compete. They not only know more about the preferences of the Chinese people, but they are even more ingrained in the impression of the Chinese. As long as there are no quality problems, they will never lose.

On the contrary, Kang Shuaifu, they all have quality problems. After being reported by the media, the impact was very bad.

In fact, the Wahaha family can suppress these foreign companies. Not to mention the addition of the Baobao Group, and the entire Beverage Alliance, it is too easy to suppress.

And since the Tata Group began working with Taihua Holdings, the Beverage Alliance has partnered with Tata Global Beverage Corporation on multiple channels. For example, sales channels, transportation channels, raw material procurement channels, etc., make their profits become higher.

Tata Global Beverage Corporation also pointed out their shortcomings when working with Wahaha and others. For example, in their Beverage Alliance, there is no alcoholic beverage.

Alcoholic beverages are also the most important of the beverages, and the products with the highest price and profit are from this category. For example, a bottle of wine, the price can be from a dozen pieces of RMB to hundreds of thousands of RMB, but the cost gap between this expensive and cheap wine is definitely not so great.

The more expensive, the higher the profit.

Tata Global Beverage Corporation is not only among the world’s top tea beverages, but also among the world’s top in juice drinks and alcoholic beverages.

Not only in India and Europe, but also very strong in the Americas.

So Zong Qingxian, who accepted this proposal, introduced the wines of the Great Northern Granary Group to the Beverage Alliance, such as Bing City Beer and Great Northern Granary.

But China’s liquor itself has its own organization, and it is impossible to merge it. The profits of those liquor companies are so high. If they want to join the alliance, they must take the lead. This Zong Qingxian is impossible to promise. The overseas sales channels can be in our hands.

The domestic beverage company has a lot of flowers, more than the European and American side. There is so much a company of dairy products. There are state-owned enterprises, private enterprises, joint venture companies, and foreign companies. The market competition is fierce.

These Feng Yu are also indifferent, just warn Zong Qingxian that food safety is the first priority, quality is top priority no matter what time.

If there is a problem with the quality, even if it is all dumped, it is better than stealing it. The brand is so good that it can’t be managed. It can’t bear the blow of negative news. The loss is too great.

The quality problems of dairy products in previous China have been affected. All the dairy products company, a total loss, no one dared to drink milk.

It’s about to go to the Olympics in China. This is an opportunity, a vital opportunity for the China Company. After all, this is a sports event that is of interest to the world.

This year, all of the company’s advertising fees have increased a lot. With the Olympics, it is necessary to let many brands raise their popularity again in the international arena.

Especially Wahaha, Zong Qingxian pays the most attention. Not because Wahaha is the Corporation he founded, but the refreshing series of carbonated beverages owned by Wahaha, which is very popular overseas, and even the product sales are not inferior to the establishment of treasure.

Many people only know that there are Coca Cola and Pepsi in the world, so let them know later that there is a refreshing cola in the world!

The best time for Company expansion is coming!

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