Extraordinary Genius

1734. Chapter 1734 has already let them

“Market positioning is the company’s impressive image of the company based on the position of the competitor’s existing products in the market, in terms of the consumer’s emphasis on certain characteristics of the product.”

“For a simple example, when you talk about the elf, what do you think of?”

Zhang Ruiqiang said without hesitation: “Cheap, small.”

“Yes, this is the market positioning of the brand of the elf. In the future, no matter how many cars the elf launches, the two most intuitive impressions will never change.”

The elf produces a small, cheap car with a slightly higher level, so you don’t need the elf brand.

Feng Yu explained this, Zhang Ruiqiang also understood. Although he has not read any MBA, but he has also studied economics, these are still a bit.

“So, the models of other car companies should be different from yours?”

“Not necessarily, such as Alto, is also a market position like cheap and small, and it is obviously a competitive relationship with the elves. My Wind & Rain Design Co., did them design the car model right? In the car industry In terms of design, is there no match for Wind & Rain Design Co. in China?”

Feng Yu has too many legitimate means to crowd out domestic competitors, but he does not bother to do so.

“If other car companies want to compete, then they must take out the characteristics that make consumers shine, or the price, or the technology, or the design, after-sales service, etc. Otherwise, it is better to stagger the positioning. Better.”

Zhang Ruiqiang thought about it, facing the top, it seems that domestic car companies really have no advantage. Bing City Machinery Manufacturing Group has great advantages in technology, brand, design, after-sales and even price. It is said that it is in cost control. In terms of aspects, it is also better.

So staggered positioning is to find a market where Bing City Machinery Manufacturing Group has no obvious advantage. Other car companies come to attack, which is a good idea.

However, cars, sports cars, SUVs, businesses, etc., Bing City Machinery manufacturing group has been involved, and other car companies can only do small bread and other cars?

Seeing that Zhang Ruiqiang was frowning, Feng Yu reminded: “Lao Zhang, have you paid attention to the pricing range of our products?”

Pricing range?

Zhang Ruiqiang thought about it and realized that Feng Yu has always given room for domestic car companies to survive and develop.

For example, the elf, the highest price is no more than 50,000, the lowest is less than 20,000, of which two or two of the two are best sold, more than 40,000 are sold. Then the first year grade is the Song River Olympic Low Edition, all in the early 100,000 yuan, the lower version of the Eastern Divine Deer, the same is 100,000.

Then between 50,000 and 100,000, it is the living space that Feng Yu has reserved for other car companies. The same price competition is not, but it can be sold cheaper, and that can make money.

“Do you mean that the price is staggered? No wonder your car pricing is always very different. There are not as many models in the world as it is. This is to leave room for other domestic car companies.”

Feng Yu was very pleased to see that Zhang Ruiqiang understood his pains. At the beginning of the current situation of domestic car companies, Bing City Machinery Manufacturing Group is also a joint venture company, if the money to buy the factory of other car companies, will soon be able to lay out the country, the top car companies have no living space.

At that time, the joint venture car did not do the Song River brand in the China market, let alone the domestic car, and the technology was inherently behind.

If Feng Yu really did, in the domestic passenger car market, Bing City Machinery manufacturing group peak is not half, but can occupy at least 70-80%, and even can gradually eat away other brands.

“You know it, I have already let them, otherwise the level of other car companies has long been killed by me. India’s Tata Motors knows that it is a big one in India.”

“If I let the Bing City Machinery manufacturing group do that, what is the car core company in China, we can only leave our family. Before we have the technology of commercial vehicles, is it also leading in the country? If we produce commercial vehicles, Do you think we can’t make money?”

“That part of the business has been reduced by us? We are only doing technology research and development, giving up brand development, which is also a living space for domestic cars.”

“Have you ever understood that other car companies have done market research when developing new products? Have they seriously thought about the advantages of their products? Don’t think that this car looks not bad, or it’s not bad, I can definitely sell it.”

“When we are producing a new car, it looks great, people have the idea of ​​buying it, it’s awesome to drive, and it’s so addictive. And we’re launching different models for different consumer requirements.”

“Do you want to say that domestic car companies have better places than we do? Yes, but they are not used properly. For example, is that Wowo, is it ultimately Guangzhou car?”

“It is the pension investment fund used to invest in the Guangzhou car industry. The Guangzhou car is close to the port and is more suitable for import and export trade,” Zhang Ruiqiang explained.

“These are not important, but you should also understand that Volvo’s reputation in Europe? The safest family car, this slogan has been called for many years and has not been challenged by other car companies.”

“Safety is the biggest selling point of Volvo. This is very important and we are very envious. Guangzhou car, you can focus on this overall.”

Of course, now Volvo is a Chinese car company, so many technical exchanges are definitely more convenient than before. Bing City Machinery Manufacturing Group also has a lot of world-class technology, and it doesn’t believe that Guangzhou car can endure it.

“The positioning of foreign car companies is very clear, such as BMW, has always been on the high-end route, never do economic cars. There are also stupid and those sports car brands, their products are a word, expensive!”

“Do you want to say that their products are several times better than our cars? There is no such thing, but their sales are still very good, because they have become synonymous with high-end cars in people’s minds, which will make their profits have been very high, and there are more More money can be invested in research and development to maintain technology leadership.”

“This is too detailed, I will not say it. The management of those car companies should be able to understand how to do it. I have never planned to monopolize any industry in China. All products, I have set aside for domestic brands. The living space.”

“Their survival, their vision, their minds, etc., is not in my exclusion. The company must be a winner, there is nothing to say.”

“Company’s biggest sorrow is that there is a manager who has power, loves management, and doesn’t know how to do it. It’s not good, let the managers of state-owned enterprises go to our Taihua Business School for a while, not only experts at home and abroad, but also experts at home and abroad. There are also companies taught by Zong Qingxian and Liu Chuanzhi, and they will not regret it.”

When Feng Yu is gone, Zhang Ruiqiang is pondering for a long time. How do you feel that if you let the company of the state-owned company go to the school of Feng Yu, there is always a feeling for Feng Yu?

……