Extraordinary Genius

1731. Chapter 1731 is also different from the same brand company.

Bing City Machinery Manufacturing Group has more and more car brands, which has caused some people to worry.

They still remember that Feng Yu said that General Motors has too many brands, so the loss is relatively large, and it will become so miserable in the event of an economic crisis.

And the Ford car is not the same, when the economic situation is not good, you can only rely on the sale of the car brand to save the Corporation.

With these counterexamples, how do the brands of Bing City Machinery Manufacturing Group become more and more?

There was originally a Song River card, and later the SUV was listed and the Eastern Divine Deer card was established. This is nothing. Then I made the elf, specializing in the production of small cheap cars.

Now it has acquired the Leopard, focusing on the mid- to high-end market and the sports car market. In this way, isn’t the weakest Song River brand seriously weakened?

Others said that the Song River brand should also be divided into several sub-brands, which should be separated from the low-end market, the mid-end market and the high-end market.

These arguments were finally fed back to Feng Yu.

Li Mingde and Li Dafu think that the brand should not be more, but some executives think that it doesn’t matter if you have a few more. You look at the big cars in Japan and Europe, and the brand is not more than one.

“Chief Feng, I think we should set up several sub-brands to divide our market in detail, which will help us to occupy the market of all classes.”

“You see the domestic market, the major car companies have made efforts, they not only have their own brands, but also joint venture brands, which have a serious impact on our market share, our share is declining.”

“If you don’t make some response, perhaps our passenger car market share will fall below 40%, or even fall below 30%.”

“Once we have divided the brand in detail, with the strong brand advantage and appeal of our Bing City Machinery manufacturing group, the promotion of sub-brands will definitely not be difficult, and we can promote different brands for different markets, perhaps Our share of the domestic passenger car market has returned to 50%!”

“Xu Zong, the lesson of the same car companies, do you not learn? Multi-brand management, it is easy to lose sight of this. Not to mention we have four brands now, can not continue to increase.” Li Dafu retorted.

“President, I don’t think so. There are too many multi-brands in use, and many of them are losing money. But our multi-brands will not lose money, our market share will increase, and our profits will also Ascension, this is basically two things.”

“You look at the German Corporation, and Japan’s car companies, which are multi-brand operators. How fast is their expansion? Perhaps in two years, Toyota and Dezhong are the top two cars in the world.”

“I have also studied other multi-brand operations. Although not a car company, as the world’s top big company, there are many places worth learning.”

“For example, P&G Corporation, the world’s largest daily chemical company, has a profit margin of more than 10%. They have more than one hundred brands, and there are more than a dozen or even many of them with sales exceeding One. It is a type of product.”

“They can, why can’t we? General Motors is losing money, it’s related to multi-brand operations, but more importantly, they don’t have effective alliances, we don’t need to worry at all, our R&D centers are all together. “”

Mr. Xu is now the vice president of Bing City Machinery Manufacturing Group. He knows that Li Mingde plans to retire next year and Li Dafu will succeed. Then the president of the Corporation can be vacant.

There are several vice presidents of Corporation, among whom he is in charge of the car business, he has to show his ability to succeed in taking over the position of president.

The vice president responsible for motorcycles, electric vehicles, agricultural machinery, etc., is also aiming at this position. He is the youngest inside, and he thinks he wants the biggest.

Feng Yu watched everyone arguing, there is support for Li Dafu, and there is support for Mr. Xu. It’s arguing, it’s okay, everyone will come up with a discussion and convince the other party. If anyone has an idea, the leadership is correct, and the relationship is dangerous.

“Well, let’s be quiet first. I mean, I know about it. Since Mr. Xu used the example of P&G Corporation, then I also said that my opinion is good.”

“Protection Corporation, the world’s most successful daily chemical company, their brand is not more than one hundred, but more than two hundred, nearly three hundred, covering ten categories.”

“Xu Zong believes that such a multi-brand Corporation can operate very well, and the expansion is getting faster and faster, and the profits are also growing. It is worth learning. I am recognized.”

“But Xu also said that P&G Corporation is a little different from our Bing City Machinery manufacturing group. They are daily, we are machinery.”

“How long is the service life of the machine? Can it be used up in a month or a few months? And how much does a car cost, and the cheapest elf, more than 10,000?”

“How much is a bottle of shampoo? How much is a bottle of hand cream? How much is a bottle of cologne? How much is a tube of toothpaste? There are also a variety of products such as washing powder, soap, and many rural people who are not earning high income. Can you afford it?”

“They are daily chemical products. The core of daily chemical products is daily necessities, which are used every day. It is very fast. You can buy Head & Shoulders today, Pantene can be used tomorrow, Acquired can use Rejoice. Maybe you can use one bottle a day. But one month, three months?”

“But car is different. Open this car today. How many people can drive that car tomorrow? You can’t drive for three days, but can you not wash your hair for three days, don’t wash your face?”

“This kind of FMCG is really not analogous to our car. As for why they have so many brands, but you see, many of them are acquired.”

“Just like Taihua Holding Group, there are also daily chemical products. There are several brands, which are taken back from the world’s top dailyization organizations such as P&G and Unilever. When they entered the China market, what about the brand? ”

“Acquisition of the most well-known Japanese brands in this country, and then borrowing this brand to gain a foothold, in order to promote their own brand.”

“It’s like some Japanese products that are famous brands in our country, but in foreign countries, I’m afraid no one has ever heard of them. They have their own brands.”

“And this way, can not be copied in the car company expansion, General Motors is so expanded, and then failed. A car big brand, can be much more expensive than the Japanese brand.”

“Since President Xu thinks that there are many brands under the big car companies in Europe and Japan, but you have not read them carefully, they have Dezhong’s Dezhong brand and Toyota’s Toyota brand, etc., from low-end cars to high-end cars. Just name the car by different names.”

“And more intuitively, whether a car is expensive or not can be seen from the design. Compact, mostly economical cars, those cars that look very atmospheric, which one is cheaper?”

Finally, Feng Yu hammered the tone: “We are on these brands for the time being, the domestic market, these brands are enough, foreign markets, the future does not object to continue to acquire other people’s brands, but all have high-quality brands, in general, white do not want us!”

……