Extraordinary Genius

1601. 1601 chapter innovation can’t be weird

Feng Yu arrived at Corporation on Monday and everyone saw that Feng Yu was not very good.

When Wu Zhigang came over to report the work, he asked: “Boss, is there any trouble?”

He thought for a long time, Taihua Holding Group, everything is normal, is there a problem with the Wind & Rain Holding Company group? But I didn’t see Boss calling or looking at the mail.

Feng Yu swings his hand: “It’s okay.”

Corporation is fine, but this weekend, he always feels that the local tyrants are not cleaned, there is a smell of river water, the next time you smash the local tyrants, never go to the river again!

“Boss If you have nothing to do, we have a problem here. You can’t argue, do you look at the idea?”

Feng Yu walked out from the desk and sat down on the sofa: “Sit down and say.”

If it is not the inner heart, he will not come to the Corporation on Monday morning, just want to see if there is anything in the Corporation, so that he can forget this trouble.

Wu Zhigang opened the folder on his hand and handed a document to Feng Yu: “Wind & Rain Design Co. has designed a new mobile phone shape. Jiang Wanmeng Jiang always said it was good, but Xu Lihua Say no, the two sides can’t argue.”

“We have studied it here and we have not praised it. Jiang always wants the Wind & Rain mobile phone to come out with this, but Xu always said that this phone will definitely be unmarketable.”

A mobile phone shape can have such a big argument? So, this shape is very different?

Feng Yu opened the file and saw the shape of the phone.

What caught your eye was a square, yes, it was a square square.

The whole box is a screen, but this phone is not a touch screen, but a sliding screen. Push the screen up and the following will reveal a keyboard.

This kind of design, Feng Yu saw the similar design of Nokia in the past. It seems to be a music phone. At that time, because of the bright design, the sales seemed to be good.

However, it seems that it is only for the rice market, and there is no domestic sale.

To say that Nokia has a variety of innovative attempts in the design of mobile phones, such as the famous lipstick mobile phone listed in the previous two years, the shape is the same as a lipstick, slender, at the time of this design Also got the red dot award.

But the result, there is not much sold at all, the light has the appearance, there is a fart, and the function is slag.

However, it is said that sales in the Japan market are OK, um, because of the vibration function (you understand, you can’t drive).

There is also a screen in the middle, the keyboard is on both sides of the phone, the result is naturally a street.

The screen is so small, the function is good, but the machine is very cumbersome, and the shape is like a video game, but it can’t play any games. When answering the phone, the signal is not very good.

There is also a leaf-type mobile phone, which is only sold in Europe and America, but it has attracted some female users, but the sales performance is not very good.

There is also their N90, in order to seize the fashion concept of camera phones, they designed N90 like a small DV, the camera and the screen can be rotated, but the place is also the same, that is as cumbersome as DV, normal people It’s hard to hold in one hand, except for the tall basketball players, who have larger palms.

In Feng Yu’s view, innovation is good, but innovation is not equal to strangeness. And if you are innovative, you should also pay attention to functionality and practicality.

Just like now, although Wind & Rain S3+ and other smart phones are very hot, it is an overwhelming effect of advertising, in order to grab the future market.

The real situation is that the sales of functional machines are far ahead. Among them, the two main functions of the function machine are photo and music.

It is also because of this that AIWA’s music phone sales are getting better and better. Hajime Yagyu is in Japan during this time, because their music phone has become the highest sales in the history of music phones!

Feng Yu watched Wind & Rain Design Co. to make the shape of this phone, it seems that the route of the music phone is better. It seems that it is not easy to strengthen other aspects.

And Feng Yu is faintly remembered, the design of the mobile phone of the previous life.

Not a slide, but a screw cap. Rotating at 90 degrees and having a keychain-like place, you can tie the phone directly to the key.

Of course, you can also tie a Bluetooth flashing doll. Once you have a mobile phone call or text message, the doll will flash a colorful neon, which is very popular with girls.

And this phone is relatively small, it is more convenient for girls to hold by hand. Mobile phones that are too big and too heavy have never been favored by girls.

Feng Yu turned back, and there is a design on the second page, which is to add a wristband to the phone and turn it into a watch.

The Wind & Rain mobile phone has launched a watch phone with a flat response that failed to become the main model. Feng Yu knows that Jiang Wanmeng always thinks that the watch-style mobile phone is very good, it seems that this is also a point to impress Jiang Wanmeng.

However, the shortcomings of watch phones are also obvious, that is, it is not convenient when making calls or texting, which is criticized by many consumers.

Although Jiang Wanmeng said that it can be equipped with a Bluetooth headset, not everyone likes to wear headphones, and people wearing glasses are not particularly comfortable wearing headphones.

Feng Yu also found that watch phones are actually a mistake of innovation. Even if you switch to a touch screen, there is also the problem of inconvenient to make calls. However, this idea can be retained. After the future reduction function, you can launch a children’s mobile phone and add a positioning function, which should be liked by children and parents.

Children are not so secret, they can speak loudly on the phone.

But now, it still doesn’t work, but it can be done technically, but the production cost and the cost of use are too high.

Feng Yu took out the pen and made a simple modification on the first design. Of course, he didn’t draw very well, but marked some arrows and then described it in words.

After the change, Feng Yu handed the file to Wu Zhigang: “Gangzi, see if this design is much better?”

After Wu Zhigang saw it, his eyes were bright: “It’s still awesome Boss. If you design it, it will definitely attract many girls. My wife’s mobile phone likes to hang some decorations, and her attention to the shape is beyond the function. ”

Feng Yu proudly smiled: “In the first generation, the screen is replaced with ordinary, second-generation, then touch screen, but the keyboard is not canceled at the same time. The main function is music, the assistant is taking pictures, and the positioning is female users. What brand do you think is suitable?”

Wu Zhigang thought for a moment: “Although I am reluctant, I personally think that this phone is designed to be suitable for AIWA’s music phone concept, perhaps in the hands of AIWA, once again become a best-selling machine!”

Feng Yu nodded with satisfaction: “Go, tell Ginger, watch mobile phone delayed production, this shape design, sold to AIWA, function, let them discuss with AIWA. Old Xu over there you also inform , our mobile phone research and development, insist that the points we said can not be shaken.”

“There is also a notice to Wind & Rain Design Co. over there, the shape is very innovative, but innovation is not equal to strange, consider practicality. The appearance is beautiful, if not practical, then everything is no good.”

……