Extraordinary Genius

1592. Chapter 1592 is on sale on the same day as Sony

Norio Ohga personally urged that Sony’s paper generation Second Generation project is progressing so fast that in half a month, they can get the finished product.

Neither Amazon nor Wind & Rain Electronics has announced that it has been successfully developed, so Norio Ohga believes that this time, Sony is ahead!

As the world’s leading consumer electronics group, Sony is the world leader in many products, and the pace of developing new products has never stopped.

Although these years have been somewhat unsatisfactory, especially after the match with Wind & Rain Electronics, Sony is still profitable, and the profit growth is still considerable.

But Sony is always pressed by Wind & Rain Electronics on the product, which makes Norio Ohga very angry. He was eager to get back a game, so he took the lead in launching a paper book two years ago.

It is a pity that the response of the product in Japan was very poor. I didn’t sell it at all, and I received a lot of complaints.

Fortunately, their strong men broke their wrists and terminated the project in time, otherwise it would have a great negative impact on Sony’s entire brand.

Of course, there are still many products, Sony is ahead of Wind & Rain Electronics, and even all brands under Feng Yu.

For example, TV video game, although Nintendo and G-BOX are selling very well, but Sony’s new sales are better, accounting for 40% of the market share, but Sony also found out, now Nintendo’s new product and G- BOX’s Second Generation product sales also accounted for 30% of the market share, especially G-BOX’s game discs sold the most, because they have the most new games, more fun games.

So in terms of overall profit, Sony is actually not as good as G-BOX. But sales are leading, and they are still proud to face other competitors.

In terms of digital cameras and digital video cameras, Sony and Japan’s other brands are also among the best in the world. They are united and occupy more than half of the world’s market share, especially digital cameras, with a share of nearly two-thirds.

However, we can’t ignore the products of Europe, China and South Korea. They are also catching up quickly. Whether in product design or technology, they should not be underestimated. What makes them hate most is China’s products. The price/performance ratio is so good that they have taken away many of their markets, especially the low-end consumer market.

Of course, in terms of flat-panel TVs, they are still the strongest in Japan. The market share of plasma is more than two-thirds. The share of LCD is less than half, but the profit of plasma is higher.

In this regard, they do not worry about China, but instead worry about the manufacturers of South Korea and Taiwan.

In other entertainment areas, Feng Yu actually acquired MGM, and he also invested in so many high-cost movies and signed many big directors, which made Sony wary of exceptions.

Of course, Sony is still easy to suppress MGM, which is also Sony’s lead. Not to mention, Sony’s music CD is also very good.

But in terms of other products, it is all the company under the name of Feng Yu. Whether it’s a computer, a mobile phone or MP3, Sony’s share of these highly profitable electronic products is getting less and less.

Although sales are also growing, it is actually because the market is expanding, and the number of others growing is significantly more than that of Sony. If Sony can’t stay ahead of new products, Sony’s brand value will continue to drop.

Many of their products now rely on Sony’s brand reputation to sell. Once the brand value declines, visibility decreases, and consumer acceptance decreases, the profits that can be earned by brand value added will be less and less.

So they are in desperate need of a new product to inspire people and show that Sony is still the powerful Sony, and it is still Sony that consumers deserve and trust.

Defeating Feng Yu’s Corporation is the best proof!

Feng Yu’s Corporation, but even the mighty Microsoft has beaten. If Sony can beat Feng Yu’s Corporation, isn’t that proof that Sony is more powerful?

And this time, it can be proved that Feng Yu’s Corporation is following their products, because the electronic paper book is the first they launched by Sony!

……

Feng Yu is in the lab of Aihua Electronics, looking at samples of new products. He tried to use it, it was not bad, better than expected.

“This language version, will not have problems?”

“Boss is assured that it is very stable. Machines of different language versions will be marked with different tail numbers and will not be confused. The core is the HOS3.0 operating system, and the products in different languages ​​are slightly different in appearance. For example, the shell, we have printed a pattern similar to the national flag, I believe it will be very popular.”

Xu Lihua is somewhat proud. This small idea should be able to please those consumers and attract consumers from those countries to buy.

Feng Yu nodded: “Not bad, better than I expected. Now there are only two grades, 128M and 256M memory right?”

“Yes, it’s just a paper book, enough. And we also provide extensions for users who like to save more content, using our SD card, which supports 4GB expansion cards.”

Now SD card is the best-selling flash card, and many people buy it to make memory expansion for mobile phones, MP3, digital cameras and other products, so that the sales of such products are very good.

Not to mention, more and more consumer electronics companies now support SD card expansion capabilities, including many Japan Corporation.

“Our inventory should be completely cleaned up?” Feng Yu refers to those small-capacity flash cards that were originally produced and have some product backlogs.

Although it can be sold slowly, it is better to sell it directly now. In the future, such a small flash memory card will inevitably be eliminated.

“Not only can we all get rid of it, we also bought a lot of Corporation’s backlog of small-capacity flash memory cards at a low price. We plan to produce one million electronic paper books in total. According to the profit of at least 50 US dollars, we can create at least 5,000. Millions of dollars in profits!” Xu Lihua excited report.

“Well, the first production, a small amount is ok. If the sales situation is good, you can add production, you can also introduce replacement products. The sales cycle, how long do you plan to sell this million units?”

“With our multi-brand, multi-language version of the product, we plan to sell these products in less than 20 months. Boss, let’s start selling now?” Xu Lihua can’t wait.

“No, first, according to the number of each brand plan, not for sale. Wait, wait for Sony’s electronic paper book to go on sale, and we will start selling again.” Feng Yu said with a smile.

“Boss? Why? Don’t we take the lead?”

“If we sell first, then Sony will find some drawbacks of their products. And if we go public at the same time, although Sony will be separated from some users, Sony’s drawbacks will be magnified, and their reputation is very serious. The blow!”

“We just want to beat Sony in front and let them know how big the gap is with us. The slogan can be harder. The paper book is the concept that Amazon puts forward. We say, we can’t watch others ruin the electronic paper book. !”

……