Extraordinary Genius

1536. 1536 chapter crazy mobile advertising

[Wind & Rain smartphone, convenient for you to experience]

[Wind & Rain Games mobile phone, enjoy the joy anytime, anywhere]

[Wind & Rain camera phone, show your beauty]

[Wind & Rain mobile phone, the world’s first sales]

[Always imitated, never surpassed, Wind & Rain mobile phone, leading the direction of mobile phone development]

……

A series of advertisements appear on various media. Elena’s exquisite features, the devil’s body, and the cool voice, quickly reminded the Wind & Rain phone.

The advertising volume of the Wind & Rain mobile phone suddenly increased so much that other mobile phone manufacturers did not expect it. The previous Wind & Rain mobile phone did not advertise, but the density is not so big.

Such intensive advertising, one year’s advertising costs, and then the cost of spokespersons, is absolutely more than 300 million US dollars. How many mobile phones do they have to sell in order to earn so much money?

However, compared to the global sales of Wind & Rain phones at this time, it seems that there is no loss. It is predicted that mobile phone sales this year will exceed One billion for the first time, of which Nokia can exceed 200 million, but Wind & Rain can exceed 300 million!

This is not the case with Aihua mobile phones, which has nearly 100 million sales. That is to say, in terms of R&D costs, Wind & Rain phones have a big advantage over Nokia because they share with Aihua.

So this seemingly high advertising cost is spread over every mobile phone, and it is only one dollar.

Last year, Nokia’s advertising costs exceeded $100 million, when the advertising costs for Wind & Rain phones were only $80 million. This year, I have turned it over several times. This is to completely open the gap with Nokia.

As for Motorola, now I have to consider not being overtaken by Aihua phones. Their sales last year were only 100 million.

Companies such as Sony and Four Star are also worried that their sales have increased, but their market share has declined more and more.

And they have all seen that the amount of advertising on the Wind & Rain mobile phone overseas has increased significantly, and the domestic has increased. As for the Aihua mobile phone, it has become the advertising champion of China Yang Tai at a price of 400 million RMB.

In conjunction with their advertisements at other times or in the media, the advertising expenses for Aihua mobile phones this year will exceed $100 million!

There is also AIWA, their music phone has increased the amount of advertising this year, and also sponsored a number of music festivals and music awards, the estimated advertising costs will not be less than one billion dollars.

Of the three mobile phone brands, two are owned by Taihua Holding Group and one is owned by the Wind & Rain Holding Company group, which is also known as Feng Yu.

Needless to ask, it must have been instructed by Feng Yu. These three brands have been working hard at the same time, and they want to occupy half of the mobile phone market in one fell swoop!

They don’t want to, and continue to see their market share shrink. Isn’t it just advertising? We can do it too.

In other words, they have to increase the amount of advertising, in the hope that their brand will be noticed by more people, or a certain mobile phone, more people like, which will drive their brand sales growth.

They also noticed that Wind & Rain has invited a global spokesperson, Elena, a rising star, not only for many songs, but also for a long time in the world’s music charts.

But soon people discovered that many of Elena’s guest films were made by MGM.

Soon, MGM also announced that it launched the shooting plan of “Pirates of the Dream”, and Elena is the heroine of this movie!

Elena’s reputation once again mentions the first year, but also makes more people pay attention to her ads.

As the number of fans in the stars increases, there will be more people who buy Wind & Rain phones because of the star effect. The more people who buy Wind & Rain phones, the more people will follow Elena.

This is a win-win outcome.

Many mobile phone manufacturers have lamented how they did not find out, what is Elena’s potential?

If they sign Elena first, then maybe the sales skyrocketing at this time is them?

If the Sony phone knows the idea of ​​other mobile phone manufacturers, it will be impossible to tell them.

As early as last year, Sony contacted Elena’s agent, wanted to sign Elena, and said that Elena could be starred in Sony’s film.

They don’t just want Elena to endorse the Sony phone, but also endorse Sony’s other products and give it to Elena. The conditions given are absolutely very good.

But I don’t know why, Elena’s agent gave them a reply the next day and refused!

Sony people began to think that the price did not satisfy the other party. After all, there are so many products to endorse, and the other party wants more money. And they didn’t say that would give Elena a chance to play a role in Sony Pictures.

They re-quoted, not only the price has increased a lot, but also promised that Elena will be the female 2 in the next big production of Sony Pictures. This condition is the greatest sincerity for any new film and television.

Even the most popular female singers in Europe and America, their first movie, that’s it. Unless the heroine in this movie is a vase, consider making them a female 1.

However, Elena refused again, and made it clear that it was not a question of price and other conditions, but that she was not prepared to endorse these products, and she would not agree to give higher prices.

Sony’s people are very surprised. It is clear that Elena’s brokerage has promised on the head. How come back and repent? This brokerage organization, the ability to control the artists is so weak?

They wanted to use the opportunity of cooperation to dig Elena directly into their Sony entertainment, and it seems that there is no drama.

They later learned that it was like what Elena was waiting for.

Nowadays, Sony people understand what Elena is waiting for, and it is clearly waiting for the endorsement of Wind & Rain Brand.

The Sony people have also figured out that Elena’s brokerage, which was invested by Kirilenko. The relationship between Kirilenko and Feng Yu is well known.

But without you Elena, are there too few quality artists from Sony? Actors, singers and other stars, we have a lot!

Just as other mobile phone manufacturers are starting to increase their advertising investment, Sony’s Sony mobile phone will not miss this opportunity.

For a while, everyone found that it seems that this year’s mobile advertising has suddenly increased, street and alleys, and various media can often see mobile advertising.

Turn on the TV, you can see the mobile phone advertisement, open the newspaper, you can see the mobile phone advertisement, open the magazine, and the star on the cover actually holds the mobile phone. This is still an advertisement.

As for the Internet, there are more advertisements, not only page advertisements, but also pop-up ads, which makes many companies exclaim, this year’s mobile phone manufacturers are crazy!

……