Extraordinary Genius

1511. 1511 chapter retail troubles (9/10)

“Feng Ge, the rapid expansion period of our supermarket has passed. Now it is mainly expanding in cities below the third line. The expenditure has dropped a lot, and our cash will immediately have a large balance.” Fu Guangwei said with a smile.

After investing for such a long time, I can finally see dividends.

Although there were dividends before, they were very few. Because the expansion of Taihua Supermarket is too fast and too fierce, and the supermarket is not a rental site, it is purchased or built by itself, and the cost is much higher.

From a long-term perspective, buying or self-construction is cost-effective, but it puts tremendous pressure on supermarket funds.

Fortunately, they can borrow enough money from the bank, even without the Taihua Supermarket Group, they can lend a large sum of money in their name.

So for many years, Taihua Supermarket has always been a high-debt model, but no bank is worried that they will not be able to lend.

Not to mention that the big company of Taihua Supermarket is here, it is said that those shareholders, which one is not the richest, who will pay the bill? Even any of them can pay off the loan.

After so many years of rapid expansion, Taihua Supermarket Group has finally occupied all the first and second tier cities, and the third-tier cities have also occupied the vast majority, but the cities below the four-tier are occupied by many local supermarket groups.

They now have two options, one is to open near them, with a strong brand, and more favorable prices, squeeze each other. This method hurts one thousand, and damages eight hundred, which will also reduce your own profits. And after squeezing the other party, if you increase the price, you will lose some consumers.

The second simple method is to merge those small supermarket groups and then expand them on their original site. The places that small supermarkets choose are also good.

You can even keep the brands of small supermarkets and operate them with multiple brands.

Also note that you cannot be accused of monopoly. The factual monopoly doesn’t matter, but with a monopoly position and crowding out competitors, the ticket can be no lighter.

Therefore, Taihua Supermarket plans to adopt a third method, that is, in those third- and fourth-tier cities, at least one large supermarket is not necessarily a hypermarket.

With the advantage of the brand, slowly attract customers, do not make excessive promotions.

Just relying on the membership card and shopping card of Taihua Supermarket can be used nationwide, which will make other supermarkets far behind.

Many people work hard in big cities, but parents still live in small cities. Corporation sends a shopping card and can take it back to parents.

And the bigger the brand, the higher the credibility, others will think that your goods are better and fresher. This is also true. The freshness of Taihua Supermarket has always been the industry standard.

With its own picking garden, its own transportation, and multiple delivery every day, not only can provide customers with more fresh products, but also reduce the loss rate.

The Taihua supermarket is getting better and better, but the problem is coming, but it is a sweet trouble.

“Feng Ge, we have so much cash in the balance, everyone is a dividend, or what do the partnership do?”

The dividend is very good. After investing for such a long time, I finally can really see a big profit. With money, you can invest in something else.

Well, Fu Guangwei has long seen a luxury yacht, and this time there is money to buy.

“Dividends are also OK, and the partnership can do something else. Have you asked other people’s opinions?” Feng Yu turned to look at Fu Guangzheng. It seems that they have discussed the brothers.

Fu Guangzheng nodded. “I have talked with the Li Family brother. They also want to ask you first.”

“If I said no opinion, then how do you plan?” Feng Yu asked.

“Our cash share can exceed 30% this year. This is too high. My idea is to pay dividends. After that, I will pay dividends on a quarterly basis. Then everyone will take the money and invest in other things. For example, investing in stocks is good. Said Fu Guangzheng.

Now that he has the help of his father-in-law, he has caught up with the financial industry and the stockmarket has entered the bull market. Of course he is thinking about taking the opportunity to make more money.

However, Li Family brother does not think so, they have less financial investment, and their family loves industry. Now they don’t need money. The dividend money is taken out. How to invest and invest in it, they are also distressed.

If you invest in the real estate that they are best at, the funds seem to be a little less, and recently the mainland is regulating the real estate market, many people say that the real estate is cold.

So Li Family brother wants to see what Feng Yu is going to invest in, and they think about whether they can participate. They also have a wealth of network resources, and they are willing to hand over power to the person appointed by Feng Yu. Anyway, Feng Yu has not pitted them once in these years.

“Dividends, everyone is going to invest in stockmarket or anything else. But I have a request. For one year, I want our Taihua supermarket to continue to expand rapidly.”

Fu Guangzheng frowns: “Why? This is not cost-effective, it will increase our spending a lot.”

“Our Taihua Supermarket is now subject to this kind of financial model. It’s going to be limited. I’m going to talk about the retailer’s payment deadline of no more than 60 days, because there are too many lawsuits in the past two years. Feng Yu also has some helplessness. Fortunately, the rapid expansion period of Taihua Supermarket has been almost the same, no delay.

Fu Guangwei found that his work was even worse. It was a quarterly settlement, and even a half-year settlement, so that they had sufficient cash on hand.

Many of their new stores have been opened, which is the use of this money to make a turnover investment.

And if this limit is sixty days, then their floating cash will be much lower, but fortunately they do not need to expand so crazy, third- and fourth-tier cities invest in a supermarket, much cheaper.

“Right, there seems to be some restrictions, that is, the entrance fee must not be charged to the supplier, and the fee cannot be charged for any reason such as festivals, celebrations, new store opening, etc.” Feng Yu thought about it.

This time, Fu Guangwei soon turned into a bitter gourd face. How did he get on the list for a long time, and things changed completely?

If he was in the upper position, the expansion of the supermarket was slow, and the profit growth and turnover growth were all deteriorating. He also had a faceless face.

Feng Yu didn’t think of it before, and the upper limit would actually make this restriction. Fortunately, Lao Zhang informed him in advance, let him pay attention, don’t be named.

In fact, this regulation is basically aimed at retailers such as the Taihua Supermarket Group. It is obviously the proposal made by the representatives of the suppliers at the meeting. It is also considered feasible.

This damage is second only to the Taihua supermarket, I am afraid that Inter and Su are twisted.

“Early change, this is the last time we can save more cash. In half a year, the settlement period must be controlled within two months. It is not good, the dividend will be slow.”

……