Extraordinary Genius

1164. Chapter 1164 membership (subscription)

After Feng Yu slammed his legs and drank a can of force, Zong Qingxian came back and had a look on his face. He forgot when he called, and the daughter lived with his wife.

“Chief Feng, that’s it. I went to arrange people and started to renovate the hospitality hotels. Then I used cash to buy the hotel with the various companies. On the Bing City Machinery manufacturing group, you can help.”

“Hey, I haven’t finished yet.” Feng Yu took Zong Qingxian, who wanted to go. “How many guesthouses do we have now?”

“Bing City, Shen City, Beijing, Jinmen, Xianyang, Shanghai, Jinling, Hangzhou, Sichuan, Xiamen, Shenzhen, Guangzhou, Hefei, Ningbo… a total of 24, the scale is not small?”

Feng Yu shook his head: “This hotel chain is a big one. First of all, the capital cities must have, and some of the larger cities must also have. Like big cities like Beijing and Shanghai, There should be more than one. Looking back at this Happy Stay Inn, we are also advertising, in order to promote our fast hotel industry standards.”

“It’s okay to open so many at once? Can we find a place to build a new hotel? Or, buy other ready-made hotels?”

“Acquisition of ready-made transformation. This is faster, but also bring back customers. Remember to choose those hot spots, so there will not be too high vacancy rate.” Feng Yu reminded.

“That’s easy, just take advantage of our Taihua Supermarket. In general, there are such hotels nearby. We bought it and transformed it into a hotel, not too much trouble. Just like this, our investment is again I have to rise a lot.”

“Don’t worry, this investment will definitely be earned. Now we have to make the price cheaper. What was the price of the standard room in our hotel before?”

“Between sixty and one hundred and twenty-two, in different cities, prices are different.”

so cheap? Feng Yu remembers that before he was born again, he once lived with his wife at the hotel’s hourly room, and it was still eighty. But think about the current price, it is normal.

Nowadays, the small hotels in the general city are only between 20 and 50 in the evening. There are also hot water and TV, but the TV is not clear, the hot water is available for a limited time, the room is cold and the room is small, not even window.

The larger the guest house, the price reflects the gap, there are dozens of pieces, there are hundreds of pieces, and even hundreds of pieces, the conditions are also different.

In the larger star hotels, then from a few hundred to a few thousand. Those star-rated hotels are taking the high-end route and the price is expensive.

“Do you think that according to the standard I just mentioned, what price should be appropriate? Is there any problem with the price increase?”

“Price increase? You are not saying that this express hotel is cheap?” Zong Qingxian has some doubts, and he is absolutely not mistaken.

“But our services and accommodations are better. The rooms of some star hotels are not necessarily much better than our luxury business rooms. Other hotels, if they want the same conditions as us, then their management costs We will definitely be higher than us, so that our profits can be guaranteed higher. The premise is that their house prices are the same as ours.”

“In this way, you can do a survey to see what the prices of other ordinary hotels, guest houses, etc., and the price of three-star hotels. To be sure, let the sales staff who are always on a business trip fill in the prices they can accept. What is the price? Well, I am bullish on 50%. It should be fine.”

“What? It has risen so much at once?”

“A lot? Sixty and ninety, the service we provide is different. We just want to open the grades with other small hotels. We can’t invest so much. We still have the same price as the small hotel? Say, we will not lose if we fight the price war, but then it will not fall into the end.”

“The price is too high, they may not come to live? Some of the permanent residents may choose to leave.”

“Old Zong, I just took the example of Taihua Supermarket. Why didn’t you react? Taihua Supermarket has a means of pulling customers, called a membership card!” Feng Yu prompts.

“What do you mean, can this hotel also get a membership card?”

“Why not?” Feng Yu asked. “The advantage of members is that they can be booked in advance, and they can stay in priority. The room rate can also be discounted. Different discounts can be given according to the different levels of members.”

“Is the room rate refunded?”

“Of course, I have to discount. In the peak season, the price of the first year does not matter, anyway, there are many people. But in the off-season, you have to give some promotional prices, especially members, promotion efforts can be appropriate to mention the first year, let them Feeling, it’s cheap. In this way, when they stayed at the hotel, the first thing they thought of was our Happy Stay Inn. And their friends would be brought by them. Although not everyone will apply for a membership card, This way of getting customers to visit customers has also contributed a lot to the sales of the hotel.”

“How much better is the discount?” Zong Qingxian asked in detail.

“According to the membership level, you can give 5% off, 9% off, eight 20& off, 15% off, even 20& off, and even offer 20& off. This is equivalent to our house price. Only increased by 2% 30, compared to our better accommodation conditions, I believe there will be more people, choose to stay. No matter which level of membership card, you can give breakfast coupons, one room is limited to two people, also It is a complimentary breakfast.”

“Right, breakfast is not only buns, rice porridge or something, to give customers more choices. All like the buffet, let the guests use their own, let them think that this breakfast is very affordable. Ordinary customers want to buy breakfast Voucher, at least ten dollars!”

“A breakfast is ten dollars? Isn’t that too expensive?”

“Members, members have breakfast for free, and the room rate is discounted.” Feng Yu said with a squint.

Zong Qingxian couldn’t help but smile: “A breakfast, you can also think of ways to promote membership cards. How should this membership card be charged?”

“Equivalent to the discount of three room rates. You can also launch an event, how many nights you can stay in a year, you can upgrade your membership card. The membership card is not just a discount on the room rate, other consumption in the hotel, such as smoke, water Anything, you can enjoy the discount. What else, you can think about it yourself.” Feng Yu is too lazy to think about it again.

In fact, Feng Yu only wants to come out so much, and he is not clear about it.

Zong Qingxian inner heart is sighing, Chief Feng is really a business, and I have come up with an idea. He even said so many good ideas, it is a genius.

……