Extraordinary Genius

1135. Chapter 1135 price war (request for a ticket)

Feng Yu was still inspecting at AIWA and received a call from Duan Yongping saying that Sony’s PSONE was down!

“What do you say? Their prices have dropped to 259 dollars? And they have begun to give away the game discs? The reason is that Sony changed the brand culture? What is their new brand culture?”

Hanging up the phone, Feng Yu feels speechless. Sony’s previous brand culture is “digital, dream, child”, which is also the main consumer of Sony products.

But now, suddenly making changes has become a “ubiquitous value network.”

The previous brand culture was reasonable, and it was also in line with Sony’s main products, portable music players, video games and other major profitable products. Even later digital cameras, mobile phones, etc., can be included in the digital.

But what about this now? The ubiquitous value network means that they do everything?

Yes, Sony has made a lot of investments, such as Sony and rice cookers, the world’s first rice cooker, which Sony invented, but they didn’t focus on home appliances.

Then Sony invested in rice, ramen and other foods, or food that can be cooked in rice cookers. Of course, those industries are finally paralyzed.

Later, because Japan did not have heating, the winter was heavy and too cold, so Sony began to produce electric blankets, and then produced electric heaters, which originally brought some profits, but then because Sony’s price is too high, gradually Was eliminated.

Sony was also the inventor of the world’s first transistor radio, and soon they were overtaken by others on the radio, and then they started making television, such as video tubes.

Ultimately relying on these technologies, they made WALKMAN and became popular in the world. But now, it is not beyond AIWA.

It can be said that many of Sony’s ideas are good, but in the end, no one can stay for a long time.

Of course, during this period, they also invested in a series of eye-catching products. It seems that many of Japan’s Corporations are like this, including three zeros, Dongzhi, Majesty, etc., and Nintendo. They seem to believe that they should not let any one make money. Investment philosophy.

Sony’s company, as well as coffee, milk powder, toilet paper, hospitals… Perhaps Sony is not as good as Four Star Group, but some of the Four Star Group’s investments, Sony also, many look like black technology.

These things, do you say that there is no connection? It seems to have. But what if you don’t have a connection? I really have no contact.

This ubiquitous value network, if it is the brand culture of Four Star Group, is quite reasonable. After all, most of the Four Star Group’s business is making money. Many of their industries can play inside their own Corporation.

But most of Sony’s wonderful investments are at a loss.

Sony This is the movie Corporation began to make a profit, think that their investment is correct? Is it going to promote the Corporation’s products with the brand as the core?

If this is the case, then there is nothing. The wonderful investment of the wonderful Corporation is more. Taihua Consulting also has some wonderful investments and losses. Not every venture capital can make money. Otherwise, what kind of venture investment is it?

However, Sony actually lowered the price of the video game and added a game CD. This is clearly intended to fight the price of GBOX!

Past Bill? Gates ordered Microsoft to pay more than one billion dollars a year. Isn’t it still selling video games? And later, the video game business began to make money.

Most importantly, the video game business has caused Microsoft’s share price to rise again. Many people believe that this is another profitable business of Microsoft, and then Bill Gates has taken the opportunity to cash out the stock.

It can be said that although Microsoft lost money, Bill Gates did not lose money, and shareholders did not lose money.

Of course, if you want to play like this, you must first lose your talents.

Feng Yu didn’t intend to play this way, because Aihua Little Overlord didn’t go public, so he couldn’t make any added value on the stock price.

And because GBOX has the technology of Aihua Little Overlord, and the factory is mainly in China, the cost has dropped, and there is no need to lose money to sell.

But now, Sony first made a move, and why is Feng Yu afraid to fight?

Price war, who is afraid of who, Microsoft plus Feng Yu, will be afraid to fight money with others?

Feng Yu called Bill Gates and said that Sony had started the price war. Bill Gates immediately said that GBOX should also cut prices. When it was initially priced, he felt expensive. After all, this is a new brand.

Although Microsoft and Wind & Rain Electronics have a halo, they are still not as good as Sony and Nintendo. He has long wanted to use the low price to seize the market, but Feng Yu did not agree.

Now he has found an excuse. Of course, he continues to persuade Feng Yu. In any case, Microsoft is also losing less money, but Microsoft is taking advantage of the stock price.

Since Bill Gates has agreed, Feng Yu also informed Zong Qingxian and Duan Yongping that he would start to give GBOX a price reduction plan. He can’t suddenly cut the price like Sony’s video game. Those who bought it before will feel a loss. . Some other conditions should be given, or the tying of the game disc should be cancelled.

Duan Yongping thought about it and thought that it would be easier to cancel the tying of the game disc. For the video game, pre-install a game, such as the now dark, this can only run on GBOX. Other game discs are cancelled, which will completely reduce the price of the product.

Didn’t Sony change to 259 dollars? We sell 229 dollars, which is already lower than the cost price. And Duan Yongping analyzed that if it is sold at this price, then Sony must also lose money.

Now that GBOX’s word of mouth has been played out, some people have begun to like the unique game inside, so just the price of the game disc is also reduced, stimulating everyone to buy this video game because of the game.

Originally, Sony’s market share was about half, Nintendo 40%, and the rest was SEGA, which accounted for a little. Sony wants to sell the new GBOX directly by selling at a reduced price.

But I didn’t expect that GBOX was so crazy that it started to sell directly.

Sony is okay, ready, but Nintendo and SEGA are so aggressive. These two organizations are crazy, and they haven’t earned much. You still do it, and you still earn money?

SEGA was so ruined that the sales data was seriously dived again, and Nintendo’s video game sales began to decline.

There is such a joke in the past life. When the two giants in the industry started the war, the brands that generally rankd in the March 4th will gradually disappear.

For example, Jiaduobao and Wang Yuji played the stage, and the gas was suddenly invisible. The previous year, the sales of Qizheng were ranked second.

Now SEGA directly admits, but Nintendo can’t be convinced, and at this time Nintendo’s funds are sufficient, not the price war, who is afraid of who.

As a result, Nintendo also faced the battle, directly adjusted their video game price to 199 dollars, and had a strong attitude of “come, hurt each other”!

The media exclaimed, will the video game war start again?

……